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FEATURED ARTICLE
Catch a tiger by the tail
It's about mastery of selling skills, relationships and in-depth product knowledge of their market segements
June 2008
February 2008
Features
Wise up
By: Judi Glova
How to develop a mentor-student relationship
Made to order
By: Matthew Herman
A look at some tasty catering options
Speak up, stand out
By: Cyndi Maxey, Kevin E. O'Connor
Twelve ways to make your mark on a panel
Short but sweet
By: K.C. Warner
A practical approach to evidence-based selling
Feature
Help is on the way
By: Robin L. Winter-Sperry
Medical science liaisons to the rescue
Columns
What if?
By: Neil Berliner, MD
"Behind the counter" drugs: Part 2
January 2007
Features
Elected coverage
By: Christian Pinsonault
Healthcare and the 2008 presidential race
MD spotlight
By: John Kuchna, Renee de Gennaro
Tomorrow's rep, tomorrow's market
Tomorrow's rep, tomorrow's market
Feature
Analyze this
By: Mark Vitello, Michael Kessler, Peter Shaw
Increasing sales force effectiveness through a doctor-focused team
Columns
Incoming class
By: Neil Berliner, M.D.
"Behind the counter" drugs: Part 1
Survey
Do you tailor your message based on the age of your customer?
Almost every time
Only in extreme cases
Never
Almost every time
68%
Only in extreme cases
12%
Never
20%
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