Clinical Selling - Pharmaceutical Representative
Saturday, Nov 7, 2009
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Clinical Selling

Head 'em off at the pass

October 1, 2006

Your new study is getting more push-back from physicians than you expected. But if you have a thorough knowledge of the study, you can turn these objections into discussion opportunities.

Get educated

October 1, 2006

Many techniques CME professionals use to engage physicians can also be applied to rep-physician interactions.

Phase I trials

September 1, 2006

Phase I trials may not accurately reflect the safety profile of a new treatment.

Physicians Continue to Limit Face Time with Reps

February 24, 2009

Many doctors either deny access to pharmaceutical sales reps or require appointments in advance according to research from Sk&A

Key to the oncology ward

September 1, 2008

Global sales of oncology products are expected to grow at a compounded annual rate of 12% to 15% by 2012, reaching nearly $80 billion. This growth rate for cancer drugs is nearly double the projected overall growth rate for all pharmaceuticals (about 6.5% in 2007).

The checklist

October 1, 2007

Over the past three years as a columnist for Pharmaceutical Representative, I have written on many aspects of clinical selling aimed to help pharmaceutical sales reps establish meaningful dialog with their physician customers.

Mutual benefits

August 1, 2007

As a pharmaceutical sales representative, you no doubt are aware of the number of calls made to pharmacies – some companies require their sales reps to make as many as three calls per day. You are also well-versed in the perceptions pharmacists have of pharmaceutical sales representatives. When reps call on pharmacists, they often feel as though they are in the way of a busy pharmacist, or that the pharmacist doesn't really care to hear about their product.

Underwriters

August 1, 2007

How many prescriptions did you lose today? If you didn't call on the nurse practitioners and physician assistants in your territory, you may have lost as many as 21. Your smartest competitors know exactly how to connect – do you?

Office space

August 1, 2007

Reps now seem to recognize that our time is valuable and belongs to us and our patients.

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