Managed Care - Pharmaceutical Representative
Wednesday, Aug 20, 2008
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Managed Care
  • Formulary evolution




    Formularies, like managed care in general, are in a constant state of evolution.

    Medicare Part D Update




    The implementation of the new Medicare Part D prescription-drug benefit in 2006 helped create a "perfect storm" for U.S. pharmaceutical and biotechnology manufacturers.

    Open and closed




    Formularies are often described using terms such as "open," meaning all products are available, and "closed," meaning that only certain products are available. However, given the complex nature of pharmacy-benefit design, these terms are inadequate as labels to describe formularies.

    Access: Restricted




    Your ability to view prescribing data is minimal.

    Pass the buck




    To maximize sales in a managed care environment, pharmaceutical representatives must identify the "true payers" who assume the financial risk for their products.

    It's here!



    What you need to know now that Part D is reality.

    Payday




    When reps understand how physicians are paid, they gain insights into how financial factors influence prescribing behavior. Then they can fine-tune their messages to help address physician needs while ensuring appropriate utilization of their products.

    Beyond the doughnut hole




    What you need to know about the new Medicare Part D benefit plans.

    The transition to Part D: What you need to know now



    A Q&A with Richard Stefanacci.

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