Sales Training - Pharmaceutical Representative
Saturday, Nov 7, 2009
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Sales Training

Required participation

April 1, 2008

New pharmaceutical sales representatives usually look forward to training with a mix of anticipation and anxiety – it's exciting to begin a new journey. It's fun to meet new people. And it probably means that you're done with home study manuals and online tests. At the same time, it's natural to worry about not performing well at training.

Bridge building 101

April 1, 2008

As I am always thinking of ways to make things easier for my workshop participants and the reps I work with, I realized that a central theme is a wonderful way to stand out from the growing competition as you make your daily presentations.

Never forget

April 1, 2008

Training has notoriously been a "pass through" rotation in the pharmaceutical industry, and one that provides the opportunity for the trainer to learn many new competencies in facilitation skills, basics of instructional design, platform-presentation skills and learning the ins-and-outs of the corporate culture they are working in.

The new world

April 1, 2008

In my experience, your product doesn't work as well as your competitor for my patient population."

The passenger

July 1, 2007

So you're going to have a passenger. Now what?

Tool time

April 1, 2007

Training options have expanded to include a dizzying array of technology and multimedia options. To name just a few, we have podcasts, Webcasts, e-learning, video, print, audio CDs, blogs, live training, synchronous workshops and asynchronous workshops. With all of these choices, how do you know which medium will produce the best results?

Finding your way

April 1, 2007

In late 2005, as the Medicare Modernization Act (MMA) and Medicare Part D loomed large, pharmaceutical training departments made significant investments in preparing sales representatives. On average, sales representatives spent six hours reading backgrounders, participating in online training and attending in-person training about the MMA and Medicare Part D.

Language arts

April 1, 2007

Learning objectives spell out the skills required to achieve sales goals. They are the foundation of the training program you design.

Meeting of the mind

April 1, 2007

Excellence in facilitation means providing a common link to each piece of knowledge.

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