| June 1, 2009
By:Drug Topics staff
A report from Wolters Kluwer Health has found that in 2008 use of brand-name drugs went down while use of generics soared, representing 60 percent of all prescriptions filled in the United States. The rate of prescription abandonments also went up — and the higher the co-pay, the greater the likelihood of abandonment.
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 | November 1, 2007
By:Gwen McLean
In today&s healthcare marketplace, in which drug reimbursement is often dependent upon formulary preferences and pharmacy benefit designs, retail pharmacists may influence whether a prescription written for your product gets filled. Bottom line – this is why you need to understand the world of retail pharmacy. Sales and market share are measured by prescriptions filled, not written. Thus, to succeed in getting your products filled, you need to pull through your products at the point of sale.
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December 1, 2006
By:Christian Pinsonault
While physicians in your territory will always be your primary sales targets, never lose sight of the fact that the retail pharmacist deserves a regular slot on your call schedule.
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 | October 1, 2005
By:Sally Bacchetta
Improving your relationship with the pharmacist can be a prescription for success.
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 | September 1, 2005
By:Tony Pinsonault
Selling to the retail pharmacist under medicare Part D.
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June 1, 2004
By:George Hradecky
Pharmacists have a lot of say in the day-to-day prescribing habits of physicians.
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July 1, 2003
By:Renee Hilliard
Working with pharmacists to influence doctors.
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September 1, 2001
By:George Hradecky
The role of the pharmacist has moved more toward knowledge of the product, and interaction with the patient.
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