Many questions must be considered to assess our ability to manage emergencies. What types of disasters must we be ready for? What are the roles of the various players in this system? Are we any better prepared than we were before 9/11?

The prevalence of off-label prescribing can make navigation within the physician community fraught with regulatory risks.

Listen to the best Successful specialty reps offer great advice on joining their profession Nov 1, 2006 By: Rick Rosenthal

Whether you currently work as a specialty representative or plan to transition to specialty sales in the future, you can seize the opportunities all around you and create the rewarding career you desire.

Gifts that keep on giving The latest in medically relevant gifts Nov 1, 2006 By: Julie E. Williamson

Not only can a well-thought-out, practical gift help physicians perform their jobs more effectively, but it can also help the rep who presents it leave a favorable impression.

E-sampling Solution or access barrier? Nov 1, 2006 By: Gwen McLean

Many companies are adopting e-sampling as a way to make the sampling process more efficient. But do these new sampling methods hurt a rep's chances for face time with the physician? Not if reps take advantage of their unique benefits.

Today, technologies exist that can eliminate manual prescribing altogether, but there are also many barriers that prevent widespread adoption of those technologies.

The electronic medical record: Part 1

Two sides of the team What reps and managers have to say about team selling Sep 1, 2006 By: Jim McGuire, Patricia Strandboge

Getting all members of the team talking and on the same page is vital to success.

MD Spotlight The psychiatrist May 1, 2008 By: John Kuchna, Renee de Gennaro

Welcome to the fifth article in the MD Spotlight Series, in which the specialty of psychiatry is highlighted and related resources are featured. You will gain greater insight into the field of psychiatry and identify new ways to relate and communicate at a more sophisticated level with this customer type. Use this tool to aid you during business planning, call strategy and physician interaction.