November 1, 2006
By:Neil Berliner, M.D.
Many questions must be considered to assess our ability to manage emergencies. What types of disasters must we be ready for? What are the roles of the various players in this system? Are we any better prepared than we were before 9/11?
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November 1, 2006
By:Jane Y. Chin
The prevalence of off-label prescribing can make navigation within the physician community fraught with regulatory risks.
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 | November 1, 2006
By:Rick Rosenthal
Whether you currently work as a specialty representative or plan to transition to specialty sales in the future, you can seize the opportunities all around you and create the rewarding career you desire.
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 | November 1, 2006
By:Julie E. Williamson
Not only can a well-thought-out, practical gift help physicians perform their jobs more effectively, but it can also help the rep who presents it leave a favorable impression.
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 | November 1, 2006
By:Gwen McLean
Many companies are adopting e-sampling as a way to make the sampling process more efficient. But do these new sampling methods hurt a rep's chances for face time with the physician? Not if reps take advantage of their unique benefits.
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October 1, 2006
By:Neil Berliner, M.D.
Today, technologies exist that can eliminate manual prescribing altogether, but there are also many barriers that prevent widespread adoption of those technologies.
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June 1, 2009
By:Drug Topics staff
A report from Wolters Kluwer Health has found that in 2008 use of brand-name drugs went down while use of generics soared, representing 60 percent of all prescriptions filled in the United States. The rate of prescription abandonments also went up — and the higher the co-pay, the greater the likelihood of abandonment.
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