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    <dc:date>2008-08-20T07:13:37Z</dc:date>
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    <title>Catch a tiger by the tail</title>

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    <description>It's about mastery of selling skills, relationships and in-depth product knowledge of their market
    segements</description>

    <dc:date>2008-06-01T04:00:00Z</dc:date>

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    <title>Right this way</title>

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    <description>Do you ever get frustrated when you can't get in to see a particular physician? And on the rare
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    <dc:date>2008-05-01T04:00:00Z</dc:date>

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    <description>If you have ever owned a dog, you know that it is easier to train them when they are puppies. This is
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    <title>Making the grade</title>

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    <description>If you've been through managed care training, you've probably had it up to here with the endless list
    of acronyms and abbreviations you need to contend with ? but here's one more that's slowly working it's way into
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    <dc:date>2008-05-01T04:00:00Z</dc:date>

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    <title>MD Spotlight</title>

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    <description>Welcome to the fifth article in the MD Spotlight Series, in which the specialty of psychiatry is
    highlighted and related resources are featured. You will gain greater insight into the field of psychiatry and
    identify new ways to relate and communicate at a more sophisticated level with this customer type. Use this tool to
    aid you during business planning, call strategy and physician interaction.</description>

    <dc:date>2008-05-01T04:00:00Z</dc:date>

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    <title>What can go wrong ...</title>

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    <description>In addition to the misspelling of medications, which can lead to patients getting the wrong drugs,
    there are many things that can go wrong when it comes to prescriptions: among them, the misinterpretation of
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    negative than positive consequences for the patient. How can we better accentuate the positive?</description>

    <dc:date>2008-05-01T04:00:00Z</dc:date>

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    <title>Psychiatric disorders and their treatment: Pharmacology of psychiatric disorders</title>

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    http://pharmrep.findpharma.com/pharmrep/Psychiatric-disorders-and-their-treatment-Pharmaco/ArticleStandard/Article/detail/511822?ref=25</link>

    <description>This second article in a three-part series presents an overview of the nervous system and the actions
    of various neurotransmitters. It then discusses pharmacology related to psychiatric disorders, focusing on
    anxiolytics, hypnotics, beta-adrenergic blockers, antidepressants, antipsychotics, mood stabilizers,
    psychostimulants, and drugs used for alcohol and nicotine dependence.</description>

    <dc:date>2008-05-01T04:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/172008/511822/p_d_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/172008/511822null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Career+Development/Follow-the-form/ArticleStandard/Article/detail/504750?ref=25">

    <title>Follow the form?</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Career+Development/Follow-the-form/ArticleStandard/Article/detail/504750?ref=25</link>

    <description>The symbol Rx is an abbreviation for &amp;#34;recipe,&amp;#34; the Latin for &amp;#34;take
    thou.&amp;#34; It is estimated that 3 billion prescriptions were written in the United States in 2002, a number
    that increases every year.</description>

    <dc:date>2008-04-01T04:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/132008/504750/follow_the_form_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

    <EMSArticle:flashImageUrl>
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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Sales+Training/Bridge-building-101/ArticleStandard/Article/detail/504744?ref=25">

    <title>Bridge building 101</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Sales+Training/Bridge-building-101/ArticleStandard/Article/detail/504744?ref=25</link>

    <description>As I am always thinking of ways to make things easier for my workshop participants and the reps I work
    with, I realized that a central theme is a wonderful way to stand out from the growing competition as you make your
    daily presentations.</description>

    <dc:date>2008-04-01T04:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/132008/504744/bridge_building_101_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

    <EMSArticle:flashImageUrl>
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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Career+Development/The-final-countdown/ArticleStandard/Article/detail/504748?ref=25">

    <title>The final countdown</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Career+Development/The-final-countdown/ArticleStandard/Article/detail/504748?ref=25</link>

    <description>If you have ever watched a rocket launch, you know the excitement and anticipation that accompanies
    that final countdown before a rocket takes off with an earth-shaking thunder into space. From countdown to liftoff,
    all eyes are on the rocket, and all imaginations are focused on its journey and potential.</description>

    <dc:date>2008-04-01T04:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/132008/504748/final_countdown_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://pharmrep.findpharma.com/pharmrep/Sales+Training/Required-participation/ArticleStandard/Article/detail/504745?ref=25">

    <title>Required participation</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Sales+Training/Required-participation/ArticleStandard/Article/detail/504745?ref=25</link>

    <description>New pharmaceutical sales representatives usually look forward to training with a mix of anticipation
    and anxiety &amp;amp;ndash; it's exciting to begin a new journey. It's fun to meet new people. And it probably
    means that you're done with home study manuals and online tests. At the same time, it's natural to worry about not
    performing well at training.</description>

    <dc:date>2008-04-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/132008/504745null</EMSArticle:flashImageUrl>

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  rdf:about="http://pharmrep.findpharma.com/pharmrep/Career+Development/To-stay-or-not-to-stay/ArticleStandard/Article/detail/504749?ref=25">

    <title>To stay or not to stay?</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Career+Development/To-stay-or-not-to-stay/ArticleStandard/Article/detail/504749?ref=25</link>

    <description>To stay or not to stay?&amp;#34; More than 400 years after Shakespeare, this reinterpretation of
    Hamlet's life question is surfacing again as a serious career question for those in pharmaceutical sales. From Main
    Street to Wall Street, the naysayers and &amp;#34;experts&amp;#34; use stories about negative public perception,
    increased government scrutiny and questionable product pipelines to substantiate their predictions of impending
    doom.</description>

    <dc:date>2008-04-01T04:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/132008/504749/to_stay_or_not_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://pharmrep.findpharma.com/pharmrep/Sales+Training/Never-forget/ArticleStandard/Article/detail/504746?ref=25">

    <title>Never forget</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Sales+Training/Never-forget/ArticleStandard/Article/detail/504746?ref=25</link>

    <description>Training has notoriously been a &amp;#34;pass through&amp;#34; rotation in the pharmaceutical
    industry, and one that provides the opportunity for the trainer to learn many new competencies in facilitation
    skills, basics of instructional design, platform-presentation skills and learning the ins-and-outs of the corporate
    culture they are working in.</description>

    <dc:date>2008-04-01T04:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/132008/504746/never_forget_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

    <EMSArticle:flashImageUrl>
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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/Modified-behavior/ArticleStandard/Article/detail/504747?ref=25">

    <title>Modified behavior</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/Modified-behavior/ArticleStandard/Article/detail/504747?ref=25</link>

    <description>Does the following experience sound familiar?</description>

    <dc:date>2008-04-01T04:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/132008/504747/modified_behavior_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

    <EMSArticle:flashImageUrl>
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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Community-form/ArticleStandard/Article/detail/509145?ref=25">
    <title>Community form</title>

    <link>http://pharmrep.findpharma.com/pharmrep/Community-form/ArticleStandard/Article/detail/509145?ref=25</link>

    <description>Promotions and accolades form for Community section of Pharmaceutical Representative.</description>

    <dc:date>2008-04-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/152008/509145null</EMSArticle:flashImageUrl>

    <EMSArticle:contentFormat>PDF</EMSArticle:contentFormat>
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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Psychiatric-disorders-and-their-treatment-Introduc/ArticleStandard/Article/detail/504773?ref=25">

    <title>Psychiatric disorders and their treatment: Introduction to psychotherapy</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Psychiatric-disorders-and-their-treatment-Introduc/ArticleStandard/Article/detail/504773?ref=25</link>

    <description />

    <dc:date>2008-04-01T04:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/132008/504773/p-d_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/132008/504773null</EMSArticle:flashImageUrl>

    <EMSArticle:contentFormat>PDF</EMSArticle:contentFormat>
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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Sales+Training/The-new-world/ArticleStandard/Article/detail/504743?ref=25">

    <title>The new world</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Sales+Training/The-new-world/ArticleStandard/Article/detail/504743?ref=25</link>

    <description>In my experience, your product doesn't work as well as your competitor for my patient
    population.&amp;#34;</description>

    <dc:date>2008-04-01T04:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/132008/504743/The_new_world_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://pharmrep.findpharma.com/pharmrep/Applications-of-evidence-based-medicine-EBM-and-cl/ArticleStandard/Article/detail/503122?ref=25">

    <title>Applications of evidence-based medicine: EBM and clinical interactions</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Applications-of-evidence-based-medicine-EBM-and-cl/ArticleStandard/Article/detail/503122?ref=25</link>

    <description>This final article in a three-part series discusses ways to integrate evidence-based medicine into
    discussions with clinicians. Topics include validity and relevance of clinical results, relating study results to
    clinicians? patients, study results and source materials, and integrating EBM into the sales call.</description>

    <dc:date>2008-03-01T05:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/112008/503122/applications_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

    <EMSArticle:flashImageUrl>
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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Career+Development/What-if/ArticleStandard/Article/detail/503044?ref=25">

    <title>What if?</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Career+Development/What-if/ArticleStandard/Article/detail/503044?ref=25</link>

    <description>Behind the counter&amp;#34; (BTC) is a category of medications that would not be prescribed but would
    be distributed by pharmacists only after they inform consumers of the risks and benefits of each particular
    medication. These drugs literally would be kept behind the counter. Now that the FDA is considering adding this
    category, many entities have been registering their often-still-evolving opinions on this controversial
    topic.</description>

    <dc:date>2008-03-01T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/112008/503044null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/Help-is-on-the-way/ArticleStandard/Article/detail/503042?ref=25">

    <title>Help is on the way</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/Help-is-on-the-way/ArticleStandard/Article/detail/503042?ref=25</link>

    <description>You go in to see one of your top doctors and he has a few clinical questions that address issues that
    are outside of your product's FDA-approved labeling.</description>

    <dc:date>2008-03-01T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/112008/503042null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Career+Development/Wise-up/ArticleStandard/Article/detail/503040?ref=25">

    <title>Wise up</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Career+Development/Wise-up/ArticleStandard/Article/detail/503040?ref=25</link>

    <description>A large portion of your success and happiness will be determined by the quality &amp;amp;ndash; and
    quantity &amp;amp;ndash; of relationships you build through your professional and personal activities. The more
    people you know and who know you in a positive way, the more easily you can find success and the quicker you will
    move ahead. You can fast track your career by getting the knowledge, insights and skills from a mentor
    &amp;amp;mdash; a wise and trusted &amp;#34;counselor&amp;#34; or &amp;#34;teacher&amp;#34; who knows the
    ropes.</description>

    <dc:date>2008-03-01T05:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/112008/503040/wise_up_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

    <EMSArticle:flashImageUrl>
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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/Made-to-order/ArticleStandard/Article/detail/503043?ref=25">

    <title>Made to order</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/Made-to-order/ArticleStandard/Article/detail/503043?ref=25</link>

    <description>Just a few short years ago, bringing in a lunch for a doctor was, well, something of a production. You
    had to find a restaurant that could meet your needs, place an order well in advance and make sure it was on time
    &amp;amp;ndash; not to mention pay for it, keep track of your receipts, and so on and so forth. Reps sounded a
    familiar refrain: I am not a caterer!</description>

    <dc:date>2008-03-01T05:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/112008/503043/made_to_order_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

    <EMSArticle:flashImageUrl>
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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/Short-but-sweet/ArticleStandard/Article/detail/503041?ref=25">

    <title>Short but sweet</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/Short-but-sweet/ArticleStandard/Article/detail/503041?ref=25</link>

    <description>Laura has nearly a dozen clinical studies she can use to promote her products. Most of the doctors she
    calls on expect to hear clinical evidence from her and they do. She knows the statistics, from survival curves to
    p-values. Still, there are times when she hesitates to use studies in a call. &amp;#34;When a doctor says they have
    just a minute and I can tell that is really all they have, how can I discuss the Cox proportional-hazard model in
    60 seconds? I stick to the abstract and ask for more time on the next call.&amp;#34; Not completely happy with her
    compromise, Laura was looking for solutions.</description>

    <dc:date>2008-03-01T05:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/112008/503041/short_but_sweet_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

    <EMSArticle:flashImageUrl>
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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Career+Development/Speak-up-stand-out/ArticleStandard/Article/detail/503120?ref=25">

    <title>Speak up, stand out</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Career+Development/Speak-up-stand-out/ArticleStandard/Article/detail/503120?ref=25</link>

    <description>There may be no better way to cast your influence than the tried-and-true panel discussion. Beyond a
    formal presentation &amp;amp;ndash; and even beyond a random question and answer session &amp;amp;ndash; the panel
    format brings the real life of experts to the real life of the audience. It is an opportunity for a special kind of
    intimacy that is rarely afforded.</description>

    <dc:date>2008-03-01T05:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/112008/503120/thumb_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/112008/503120null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Career+Development/Tomorrows-rep-tomorrows-market/ArticleStandard/Article/detail/486340?ref=25">

    <title>Tomorrow's rep, tomorrow's market</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Career+Development/Tomorrows-rep-tomorrows-market/ArticleStandard/Article/detail/486340?ref=25</link>

    <description>Pharma roundtable on the future of sales.</description>

    <dc:date>2008-02-01T05:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/042008/486340/tomorrows_rep_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/042008/486340null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Career+Development/Incoming-class/ArticleStandard/Article/detail/486343?ref=25">

    <title>Incoming class</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Career+Development/Incoming-class/ArticleStandard/Article/detail/486343?ref=25</link>

    <description>The trillion-dollar healthcare industry is the perfect breeding ground for turf battles. For decades,
    such battles have included MDs versus chiropractors, optometrists versus ophthalmologists,
    &amp;#34;traditional&amp;#34; medicine versus &amp;#34;alternative&amp;#34; medicine, and many, many
    others.</description>

    <dc:date>2008-02-01T05:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/042008/486343/incomingclass_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/042008/486343null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/MD-spotlight/ArticleStandard/Article/detail/486341?ref=25">

    <title>MD spotlight</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/MD-spotlight/ArticleStandard/Article/detail/486341?ref=25</link>

    <description>Today, nursing is more diverse than any other field of medicine</description>

    <dc:date>2008-02-01T05:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/042008/486341/md_spotlight_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/042008/486341null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Sales+Management/Analyze-this/ArticleStandard/Article/detail/486342?ref=25">

    <title>Analyze this</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Sales+Management/Analyze-this/ArticleStandard/Article/detail/486342?ref=25</link>

    <description>Doctors need all the clinically relevant information in proper sequence before they can commit to
    using a product</description>

    <dc:date>2008-02-01T05:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/042008/486342/analyze_this_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/042008/486342null</EMSArticle:flashImageUrl>

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  rdf:about="http://pharmrep.findpharma.com/pharmrep/Career+Development/Elected-coverage/ArticleStandard/Article/detail/486339?ref=25">

    <title>Elected coverage</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Career+Development/Elected-coverage/ArticleStandard/Article/detail/486339?ref=25</link>

    <description>It's no surprise that voters have identified healthcare as a leading domestic issue for presidential
    candidates to address in the current campaign. With soaring costs, rising premiums, reduced (or even discontinued)
    employer coverage and 47 million uninsured Americans, voters have every right to be concerned.</description>

    <dc:date>2008-02-01T05:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/042008/486339/elected_coverage_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/042008/486339null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Applications-of-evidence-based-medicine-Evidence-b/ArticleStandard/Article/detail/486350?ref=25">

    <title>Applications of evidence-based medicine: Evidence-based medicine and clinical trials</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Applications-of-evidence-based-medicine-Evidence-b/ArticleStandard/Article/detail/486350?ref=25</link>

    <description>This second article in a three-part series discusses the role of clinical research in evidence-based
    medicine. Topics include components of research protocols, common types of experimental designs, strategies to
    address bias and evaluate treatment options, issues in statistical analysis and understanding how to read clinical
    reprints.</description>

    <dc:date>2008-02-01T05:00:00Z</dc:date>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/Hot-buttons-smoking-sales/ArticleStandard/Article/detail/484436?ref=25">

    <title>Hot buttons, smoking sales</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/Hot-buttons-smoking-sales/ArticleStandard/Article/detail/484436?ref=25</link>

    <description>Dr. Richards was one of the busiest internists in the area &amp;amp;ndash; he was writing
    prescriptions with both hands, yet his office was impenetrable. Every rep in the territory tried to get in
    &amp;amp;ndash; if one could secure just five percent of his business, he would be king, and make his numbers for
    the entire year!</description>

    <dc:date>2008-01-01T05:00:00Z</dc:date>

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  rdf:about="http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/Louder-than-words/ArticleStandard/Article/detail/484437?ref=25">

    <title>Louder than words</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/Louder-than-words/ArticleStandard/Article/detail/484437?ref=25</link>

    <description>Action leaders are the go-to sources for information thought leaders introduce</description>

    <dc:date>2008-01-01T05:00:00Z</dc:date>

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  rdf:about="http://pharmrep.findpharma.com/pharmrep/Applications-of-evidence-based-medicine-Overview-o/ArticleStandard/Article/detail/484522?ref=25">

    <title>Applications of evidence-based medicine: Overview of evidence-based medicine</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Applications-of-evidence-based-medicine-Overview-o/ArticleStandard/Article/detail/484522?ref=25</link>

    <description />

    <dc:date>2008-01-01T05:00:00Z</dc:date>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Selling+to+Hospitals/Popular-Appeal/ArticleStandard/Article/detail/484434?ref=25">

    <title>Popular Appeal</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Selling+to+Hospitals/Popular-Appeal/ArticleStandard/Article/detail/484434?ref=25</link>

    <description>Financial solvency of community health centers is often a challenge</description>

    <dc:date>2008-01-01T05:00:00Z</dc:date>

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  rdf:about="http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/Sales-cigars-and-Mr-Sahakian/ArticleStandard/Article/detail/484438?ref=25">

    <title>Sales, cigars and Mr. Sahakian</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/Sales-cigars-and-Mr-Sahakian/ArticleStandard/Article/detail/484438?ref=25</link>

    <description>On a recent trip to London, I stopped by the Davidoff cigar store on St. James Street. I was with my
    19-year-old son, Craig, and we wanted to purchase an after-dinner cigar to celebrate his excellent grades at the
    University of Texas. We met the owner, Mr. Edward Sahakian, and told him what we were looking for. He took us into
    the walk-in humidor containing hundreds of exotic, limited, one-of-a-kind cigars from Cuba, Honduras and the
    Dominican Republic. Mr. Sahakian then asked a surprising series of questions: &amp;#34;Where are you going for
    dinner? What time is your dinner? What are you planning to eat? Will you be smoking after dinner or in your hotel?
    What kind of cigars have you smoked before?&amp;#34; He had several other probing questions as well. He then
    provided us with a choice of three cigars that might be appropriate for our time of day, restaurant and food
    selection.</description>

    <dc:date>2008-01-01T05:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Sales+Management/Best-laid-plans/ArticleStandard/Article/detail/484440?ref=25">

    <title>Best laid plans</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Sales+Management/Best-laid-plans/ArticleStandard/Article/detail/484440?ref=25</link>

    <description>We all know that planning is an essential part of leadership. A manager who is able to formulate a
    plan for success will be more likely to be successful than those who plan poorly. The effort it takes to plan well
    is more than worth the time, and such planning creates a vital opportunity for team members to share ideas and best
    practices, to identify gaps in execution and formulate remedies, and, most importantly, to articulate specific
    objectives for immediate focus. What are some of the core elements of a good strategic plan for pharmaceutical
    sales teams? What helps a manager create buy-in? And, what can help create success and momentum?</description>

    <dc:date>2008-01-01T05:00:00Z</dc:date>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Career+Development/Free-thought/ArticleStandard/Article/detail/484439?ref=25">

    <title>Free thought</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Career+Development/Free-thought/ArticleStandard/Article/detail/484439?ref=25</link>

    <description>While eating lunch at my favorite restaurant the other day &amp;amp;ndash; the free sample displays at
    Costco &amp;amp;ndash; I got an idea for a column on pharmaceutical samples. Pharmaceutical representatives have
    been bringing samples of their products to physicians' offices for decades. But recently, the merits of this
    practice have become a topic of fierce debate.</description>

    <dc:date>2008-01-01T05:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Career+Development/Best-impression/ArticleStandard/Article/detail/484435?ref=25">

    <title>Best impression</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Career+Development/Best-impression/ArticleStandard/Article/detail/484435?ref=25</link>

    <description>You will be establishing the pattern for the rest of your relationship</description>

    <dc:date>2008-01-01T05:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Career+Development/Anywhere-but-here/ArticleStandard/Article/detail/477133?ref=25">

    <title>Anywhere but here</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Career+Development/Anywhere-but-here/ArticleStandard/Article/detail/477133?ref=25</link>

    <description>There is a recent trend of Americans seeking out healthcare services in places other than where they
    live. More often than not, the bottom-line reason for this phenomenon is ... the bottom line. Patients frequently
    seek out services that offer good dollar value, or better service for the same cost. In other cases, the objective
    is to simply get what is believed to be better care somewhere else.</description>

    <dc:date>2007-12-01T05:00:00Z</dc:date>

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  rdf:about="http://pharmrep.findpharma.com/pharmrep/Field-sales-management-Managing-the-district-as-a-/ArticleStandard/Article/detail/477283?ref=25">

    <title>Field sales management: Managing the district as a business</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Field-sales-management-Managing-the-district-as-a-/ArticleStandard/Article/detail/477283?ref=25</link>

    <description />

    <dc:date>2007-12-01T05:00:00Z</dc:date>

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  rdf:about="http://pharmrep.findpharma.com/pharmrep/Career+Development/Its-a-small-world-after-all/ArticleStandard/Article/detail/477130?ref=25">

    <title>It's a small world after all</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Career+Development/Its-a-small-world-after-all/ArticleStandard/Article/detail/477130?ref=25</link>

    <description>You have been asked to lead the development of a disease-and-product-knowledge (DPK) training
    curriculum within the leading biopharmaceutical firm for which you work. The training will be delivered not only to
    the U.S. market, but globally. The training program needs to be implemented smoothly in all markets and the product
    launch date is quickly approaching. Now, where do you begin?</description>

    <dc:date>2007-12-01T05:00:00Z</dc:date>

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  rdf:about="http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/Tis-the-season/ArticleStandard/Article/detail/477131?ref=25">

    <title>'Tis the season</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/Tis-the-season/ArticleStandard/Article/detail/477131?ref=25</link>

    <description>It's been just over five years since the Pharmaceutical Research and Manufacturers of America (PhRMA)
    released its &amp;#34;Code on Interactions with Healthcare Professionals,&amp;#34; which effectively changed the
    way sales representatives and drug companies thought about leave-behinds.</description>

    <dc:date>2007-12-01T05:00:00Z</dc:date>

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  rdf:about="http://pharmrep.findpharma.com/pharmrep/Sales+Management/Heart-smart/ArticleStandard/Article/detail/477134?ref=25">

    <title>Heart smart</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Sales+Management/Heart-smart/ArticleStandard/Article/detail/477134?ref=25</link>

    <description>Effective frontline leadership is a complex process involving many competencies that demand a solid
    command of both technical knowledge and interpersonal skills. Understanding company systems, product information,
    technical resources, legal and HR issues, and market variables are critical to be sure &amp;amp;ndash; but current
    research indicates that these more technical aspects of leadership must be integrated with emotional intelligence.
    What can you do to enhance your emotional intelligence (EI/EQ)?</description>

    <dc:date>2007-12-01T05:00:00Z</dc:date>

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  rdf:about="http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/Listen-up/ArticleStandard/Article/detail/477132?ref=25">

    <title>Listen up!</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/Listen-up/ArticleStandard/Article/detail/477132?ref=25</link>

    <description>As sales representatives, you wear both hats &amp;amp;ndash; speaking and listening &amp;amp;mdash;
    and need to be good at, and pay attention to, both</description>

    <dc:date>2007-12-01T05:00:00Z</dc:date>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Managed+Care/Medicare-Part-D-Update/ArticleStandard/Article/detail/477128?ref=25">

    <title>Medicare Part D Update</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Managed+Care/Medicare-Part-D-Update/ArticleStandard/Article/detail/477128?ref=25</link>

    <description>The implementation of the new Medicare Part D prescription-drug benefit in 2006 helped create a
    &amp;#34;perfect storm&amp;#34; for U.S. pharmaceutical and biotechnology manufacturers.</description>

    <dc:date>2007-12-01T05:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
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  <item rdf:about="http://pharmrep.findpharma.com/pharmrep/News/Test/ArticleStandard/Article/detail/474947?ref=25">
    <title>Test</title>

    <link>http://pharmrep.findpharma.com/pharmrep/News/Test/ArticleStandard/Article/detail/474947?ref=25</link>

    <description>TKTKTKTKTKTK</description>

    <dc:date>2007-11-26T05:00:00Z</dc:date>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Sales+Management/The-candidate/ArticleStandard/Article/detail/470214?ref=25">

    <title>The candidate</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Sales+Management/The-candidate/ArticleStandard/Article/detail/470214?ref=25</link>

    <description>So many business clich&amp;amp;Atilde;&amp;amp;copy;s have merit, but one stands above the others:
    &amp;#34;Hire the right person and 90 percent of your work is behind you. Hire the wrong person and 90 percent of
    your work is left to do.&amp;#34; It succinctly captures the importance and ramifications of the interview process.
    As a frontline manager, it is often your job to recruit, interview and hire new people for your organization
    &amp;amp;ndash; what type of formal training, feedback and development have you received regarding this
    tremendously important capability?</description>

    <dc:date>2007-11-01T04:00:00Z</dc:date>

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  rdf:about="http://pharmrep.findpharma.com/pharmrep/Field-sales-management-Optimizing-the-team/ArticleStandard/Article/detail/477284?ref=25">

    <title>Field sales management: Optimizing the team</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Field-sales-management-Optimizing-the-team/ArticleStandard/Article/detail/477284?ref=25</link>

    <description />

    <dc:date>2007-11-01T04:00:00Z</dc:date>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/RepReview-2007/ArticleStandard/Article/detail/470209?ref=25">

    <title>RepReview 2007</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/RepReview-2007/ArticleStandard/Article/detail/470209?ref=25</link>

    <description>Has the pharmaceutical and biotech industry overextended its signature sales model? Is the selling
    field now overgrazed and producing less bounty for all? Could the inaccessible-physician problem be customers' way
    of telling the pharmaceutical industry that the current state of personal promotion is not meeting their needs as
    well as in the past? Data from RepReview 2007, a study of pharma and biotech sales reps, conducted by G
    &amp;amp;amp; S Research in partnership with Pharmaceutical Representative magazine, indicates ...
    maybe.</description>

    <dc:date>2007-11-01T04:00:00Z</dc:date>

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  rdf:about="http://pharmrep.findpharma.com/pharmrep/Career+Development/The-right-stuff/ArticleStandard/Article/detail/470212?ref=25">

    <title>The right stuff</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Career+Development/The-right-stuff/ArticleStandard/Article/detail/470212?ref=25</link>

    <description>An impressive sales record has positioned you on the fast track even more quickly than you had dared
    to hope. The corporate-training department is looking for someone with your credentials to play a leading role in
    revamping the new-sales-representative learning system for disease and product knowledge (DPK). You recognize, with
    some trepidation, your opportunity to shine in a unique challenge, as well as the long-term career
    potential.</description>

    <dc:date>2007-11-01T04:00:00Z</dc:date>

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  rdf:about="http://pharmrep.findpharma.com/pharmrep/Career+Development/MD-Spotlight/ArticleStandard/Article/detail/470211?ref=25">

    <title>MD Spotlight</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Career+Development/MD-Spotlight/ArticleStandard/Article/detail/470211?ref=25</link>

    <description>Welcome to the third article in the MD Spotlight series, in which the specialty of cardiology is
    highlighted and related key resources are featured. You will gain greater insight into the field of cardiology and
    the role of the cardiologist that may help you identify new ways to relate and communicate at a more sophisticated
    level with this customer type. Expanding your knowledge and understanding of your customers will help you build
    stronger business relationships. Use this article to aid you during business planning, call strategy and physician
    interaction.</description>

    <dc:date>2007-11-01T04:00:00Z</dc:date>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Selling+to+Pharmacists/Fill-er-up/ArticleStandard/Article/detail/470210?ref=25">

    <title>Fill 'er up</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Selling+to+Pharmacists/Fill-er-up/ArticleStandard/Article/detail/470210?ref=25</link>

    <description>In today&amp;amp;amp;s healthcare marketplace, in which drug reimbursement is often dependent upon
    formulary preferences and pharmacy benefit designs, retail pharmacists may influence whether a prescription written
    for your product gets filled. Bottom line &amp;amp;ndash; this is why you need to understand the world of retail
    pharmacy. Sales and market share are measured by prescriptions filled, not written. Thus, to succeed in getting
    your products filled, you need to pull through your products at the point of sale.</description>

    <dc:date>2007-11-01T04:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/452007/470210/fillerup_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/452007/470210null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Career+Development/Nobodys-child/ArticleStandard/Article/detail/470213?ref=25">

    <title>Nobody's child</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Career+Development/Nobodys-child/ArticleStandard/Article/detail/470213?ref=25</link>

    <description>Some pharmaceutical companies serve patients who have extremely rare diseases. They provide innovative
    products for these often severely ill people who have few treatment options. Certain of these products, as defined
    below, are classified as orphan drugs.</description>

    <dc:date>2007-11-01T04:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/452007/470213/nobodyschild_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/452007/470213null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/June-2007-Sworn-Statement/ArticleStandard/Article/detail/465301?ref=25">

    <title>June 2007 Sworn Statement</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/June-2007-Sworn-Statement/ArticleStandard/Article/detail/465301?ref=25</link>

    <description>June 2007 Sworn Statement</description>

    <dc:date>2007-10-15T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/422007/465301null</EMSArticle:flashImageUrl>

    <EMSArticle:contentFormat>PDF</EMSArticle:contentFormat>
  </item>

  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/PharmRep-Direct-promo/ArticleStandard/Article/detail/465303?ref=25">

    <title>PharmRep Direct promo</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/PharmRep-Direct-promo/ArticleStandard/Article/detail/465303?ref=25</link>

    <description>PharmRep Direct Promo</description>

    <dc:date>2007-10-15T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/422007/465303null</EMSArticle:flashImageUrl>

    <EMSArticle:contentFormat>PDF</EMSArticle:contentFormat>
  </item>

  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/2008-PharmRep-media-kit/ArticleStandard/Article/detail/465299?ref=25">

    <title>2008 PharmRep media kit</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/2008-PharmRep-media-kit/ArticleStandard/Article/detail/465299?ref=25</link>

    <description>2008 PharmRep Media Kit</description>

    <dc:date>2007-10-15T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/422007/465299null</EMSArticle:flashImageUrl>

    <EMSArticle:contentFormat>PDF</EMSArticle:contentFormat>
  </item>

  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/You-heard-what/ArticleStandard/Article/detail/463123?ref=25">

    <title>You heard what?</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/You-heard-what/ArticleStandard/Article/detail/463123?ref=25</link>

    <description>Rumors can cause serious damage to sales and to your credibility with healthcare
    providers.</description>

    <dc:date>2007-10-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/402007/463123null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/Moment-of-truth/ArticleStandard/Article/detail/463129?ref=25">

    <title>Moment of truth</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/Moment-of-truth/ArticleStandard/Article/detail/463129?ref=25</link>

    <description>You don't always have to end by asking for prescriptions. Know what you have earned the right to ask
    for, and then ask for it.</description>

    <dc:date>2007-10-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/402007/463129null</EMSArticle:flashImageUrl>

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  </item>

  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Clinical+Selling/The-checklist/ArticleStandard/Article/detail/463126?ref=25">

    <title>The checklist</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Clinical+Selling/The-checklist/ArticleStandard/Article/detail/463126?ref=25</link>

    <description>Over the past three years as a columnist for Pharmaceutical Representative, I have written on many
    aspects of clinical selling aimed to help pharmaceutical sales reps establish meaningful dialog with their
    physician customers.</description>

    <dc:date>2007-10-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/402007/463126null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Sales+Management/Good-from-great/ArticleStandard/Article/detail/463128?ref=25">

    <title>Good from great</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Sales+Management/Good-from-great/ArticleStandard/Article/detail/463128?ref=25</link>

    <description>In their 1999 book, First Break All the Rules, Marcus Buckingham and Curt Hoffman studied data
    collected by the Gallup organization to find out what differentiated great managers from mediocre ones. They
    suggested that the triad of talent, knowledge and skill constitutes the &amp;#34;base nature&amp;#34; of human
    performance potential, and that recognizing and liberating talent is critical to empowering and keeping the right
    people for the right work.</description>

    <dc:date>2007-10-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/402007/463128null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Career+Development/Show-me-the-money/ArticleStandard/Article/detail/463127?ref=25">

    <title>Show me the money</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Career+Development/Show-me-the-money/ArticleStandard/Article/detail/463127?ref=25</link>

    <description>How will declining physician incomes affect healthcare in this country? A recent article in The New
    York Times remarked that liberals want Washington to &amp;#34;force cuts in prescription-drug prices and insurance
    company profits,&amp;#34; and that conservatives want &amp;#34;people to pay more of their own medical
    costs&amp;#34; in order to curb spiraling healthcare costs.</description>

    <dc:date>2007-10-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/402007/463127null</EMSArticle:flashImageUrl>

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  </item>

  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/Science-lessons/ArticleStandard/Article/detail/463122?ref=25">

    <title>Science lessons</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/Science-lessons/ArticleStandard/Article/detail/463122?ref=25</link>

    <description>They'll know the important information about each drug and its class, but you'll know the small
    details that can make a big difference for patients. This is where you begin consulting.</description>

    <dc:date>2007-10-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/402007/463122null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/For-your-consideration/ArticleStandard/Article/detail/463125?ref=25">

    <title>For your consideration</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/For-your-consideration/ArticleStandard/Article/detail/463125?ref=25</link>

    <description>The majority of pharmaceutical representatives detail their physicians about their product, allow
    doctors to sign for samples and then quickly depart.</description>

    <dc:date>2007-10-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/402007/463125null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Career+Development/If-a-tree-falls-/ArticleStandard/Article/detail/463124?ref=25">

    <title>If a tree falls ...</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Career+Development/If-a-tree-falls-/ArticleStandard/Article/detail/463124?ref=25</link>

    <description>Great salespeople know that selling is contagious, a transfer of belief from the seller to the
    buyer.</description>

    <dc:date>2007-10-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/402007/463124null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Field-sales-management-Building-teams/ArticleStandard/Article/detail/477285?ref=25">

    <title>Field sales management: Building teams</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Field-sales-management-Building-teams/ArticleStandard/Article/detail/477285?ref=25</link>

    <description />

    <dc:date>2007-10-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/492007/477285null</EMSArticle:flashImageUrl>

    <EMSArticle:contentFormat>PDF</EMSArticle:contentFormat>
  </item>

  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Sales+Management/Future-Stars/ArticleStandard/Article/detail/453317?ref=25">

    <title>Future Stars</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Sales+Management/Future-Stars/ArticleStandard/Article/detail/453317?ref=25</link>

    <description>Through the leaders they identify, district and region managers create an enduring
    legacy.</description>

    <dc:date>2007-09-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/352007/453317null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/The-million-dollar-question/ArticleStandard/Article/detail/453322?ref=25">

    <title>The million dollar question</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/The-million-dollar-question/ArticleStandard/Article/detail/453322?ref=25</link>

    <description>This may be the most important article you ever read as a pharmaceutical rep. That's because I am
    going to challenge you to change something you've been doing for a long time &amp;amp;ndash; something you're
    supposed to do, that you've been trained to do and that your manager expects you to do.</description>

    <dc:date>2007-09-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/352007/453322null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Career+Development/The-honeymoon-is-over/ArticleStandard/Article/detail/453320?ref=25">

    <title>The honeymoon is over</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Career+Development/The-honeymoon-is-over/ArticleStandard/Article/detail/453320?ref=25</link>

    <description>It was late on a Friday afternoon when Anna had a realization: She missed her old job. While this may
    be common, for Anna it was a surprise.</description>

    <dc:date>2007-09-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/352007/453320null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Sales+Management/Think-on-it/ArticleStandard/Article/detail/453319?ref=25">

    <title>Think on it</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Sales+Management/Think-on-it/ArticleStandard/Article/detail/453319?ref=25</link>

    <description>How do you make strategic business planning a meaningful exercise that actually changes
    behavior?</description>

    <dc:date>2007-09-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/352007/453319null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/Owning-your-territory/ArticleStandard/Article/detail/453316?ref=25">

    <title>Owning your territory</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/Owning-your-territory/ArticleStandard/Article/detail/453316?ref=25</link>

    <description>In a Sense, your Territory is a sole proprietorship. You &amp;#34;own&amp;#34; it. You manage it, and
    at the end of the year, the health of its bottom line is dependent upon your business savvy.</description>

    <dc:date>2007-09-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/352007/453316null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/The-power-hour/ArticleStandard/Article/detail/453324?ref=25">

    <title>The power hour</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/The-power-hour/ArticleStandard/Article/detail/453324?ref=25</link>

    <description>You schedule the lunch months in advance for a busy clinic at which you rarely get to see the doctors.
    When the day arrives, you get there early, making sure all the food and detail pieces are in place.</description>

    <dc:date>2007-09-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/352007/453324null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Sales+Management/Are-you-experienced/ArticleStandard/Article/detail/453321?ref=25">

    <title>Are you experienced?</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Sales+Management/Are-you-experienced/ArticleStandard/Article/detail/453321?ref=25</link>

    <description>A manager should be a talent scout in search of impact players. These players possess the skill to
    positively influence the outcome of the game. The ability to spot and develop this kind of talent can create a
    competitive advantage.</description>

    <dc:date>2007-09-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/352007/453321null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Focus-on-womens-health-Female-response-to-disease/ArticleStandard/Article/detail/477286?ref=25">

    <title>Focus on women's health: Female response to disease</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Focus-on-womens-health-Female-response-to-disease/ArticleStandard/Article/detail/477286?ref=25</link>

    <description />

    <dc:date>2007-09-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/492007/477286null</EMSArticle:flashImageUrl>

    <EMSArticle:contentFormat>PDF</EMSArticle:contentFormat>
  </item>

  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Sales+Management/Weathering-the-storm/ArticleStandard/Article/detail/453318?ref=25">

    <title>Weathering the storm</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Sales+Management/Weathering-the-storm/ArticleStandard/Article/detail/453318?ref=25</link>

    <description>Preparing your reps for the unexpected creates a winning climate.</description>

    <dc:date>2007-09-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/352007/453318null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Focus-on-womens-health-Female-response-to-disease/ArticleStandard/Article/detail/466306?ref=25">

    <title>Focus on women's health: Female response to disease</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Focus-on-womens-health-Female-response-to-disease/ArticleStandard/Article/detail/466306?ref=25</link>

    <description>This final article in a three-part series discusses how disorders that occur in both sexes manifest
    themselves differently in women. Topics include HIV, diabetes, autoimmune disorders, migraine, eating disorders,
    depression and anxiety disorders.</description>

    <dc:date>2007-09-01T04:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/422007/466306/pr_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/422007/466306null</EMSArticle:flashImageUrl>

    <EMSArticle:contentFormat>PDF</EMSArticle:contentFormat>
  </item>

  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Career+Development/Boon-or-bust/ArticleStandard/Article/detail/453323?ref=25">

    <title>Boon or bust</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Career+Development/Boon-or-bust/ArticleStandard/Article/detail/453323?ref=25</link>

    <description>You're packing your bags and heading off to the airport for a week in the sunshine.</description>

    <dc:date>2007-09-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/352007/453323null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Clinical+Selling/Mutual-benefits/ArticleStandard/Article/detail/442570?ref=25">

    <title>Mutual benefits</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Clinical+Selling/Mutual-benefits/ArticleStandard/Article/detail/442570?ref=25</link>

    <description>As a pharmaceutical sales representative, you no doubt are aware of the number of calls made to
    pharmacies &amp;amp;ndash; some companies require their sales reps to make as many as three calls per day. You are
    also well-versed in the perceptions pharmacists have of pharmaceutical sales representatives. When reps call on
    pharmacists, they often feel as though they are in the way of a busy pharmacist, or that the pharmacist doesn't
    really care to hear about their product.</description>

    <dc:date>2007-08-01T04:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/292007/442570/mutualbenefits_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/292007/442570null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Career+Development/Free-agents/ArticleStandard/Article/detail/442569?ref=25">

    <title>Free agents</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Career+Development/Free-agents/ArticleStandard/Article/detail/442569?ref=25</link>

    <description>The attractiveness of pharmaceutical sales, with its consistently desirable salaries and inherent
    rewards of improving health and well-being, is enough for many. It's a great job in a great industry. But there
    also are those sales representatives who desire greater variety in their jobs, or who want to move up the career
    ladder more quickly than they are able currently. What can these reps do to improve their job
    satisfaction?</description>

    <dc:date>2007-08-01T04:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/292007/442569/freeagents_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

    <EMSArticle:heroImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/292007/442569/main_main.jpg</EMSArticle:heroImageUrl>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/292007/442569null</EMSArticle:flashImageUrl>

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  </item>

  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Clinical+Selling/Office-space/ArticleStandard/Article/detail/442571?ref=25">

    <title>Office space</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Clinical+Selling/Office-space/ArticleStandard/Article/detail/442571?ref=25</link>

    <description>Reps now seem to recognize that our time is valuable and belongs to us and our patients.</description>

    <dc:date>2007-08-01T04:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/292007/442571/houserules_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

    <EMSArticle:flashImageUrl>
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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Career+Development/Attaining-goals-101/ArticleStandard/Article/detail/442568?ref=25">

    <title>Attaining goals 101</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Career+Development/Attaining-goals-101/ArticleStandard/Article/detail/442568?ref=25</link>

    <description>Too many people fail because they wait for things to happen, rather than take an active role in making
    them happen. Sometimes the enormity of the idea &amp;amp;ndash; call it a dream, call it a goal &amp;amp;ndash; is
    overwhelming.</description>

    <dc:date>2007-08-01T04:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Sales+Management/True-north/ArticleStandard/Article/detail/442573?ref=25">

    <title>True north</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Sales+Management/True-north/ArticleStandard/Article/detail/442573?ref=25</link>

    <description>There is an old Samurai saying: &amp;#34;A man is but for one generation, but honor is for all
    generations.&amp;#34; This is particularly applicable to leadership. When a person assumes the mantle of leadership
    as a CEO, VP, director and, especially, as a frontline manager, he or she is expected to be trustworthy of the
    responsibility of that position. In many circumstances, a frontline manager is expected to lead, coach, manage,
    guide and help motivate a team of a dozen or so sales representatives. These people depend on the leader to be
    competent, truthful, timely and faithful to the commitments of the team. If this trust is broken, it can be
    devastating to everyone involved, including the company. But the question is, how do we lead with honor? What are
    symptoms of dishonor? How can we be certain we remain honorable?</description>

    <dc:date>2007-08-01T04:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/292007/442573/truenorth_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Clinical+Selling/Underwriters/ArticleStandard/Article/detail/442574?ref=25">

    <title>Underwriters</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Clinical+Selling/Underwriters/ArticleStandard/Article/detail/442574?ref=25</link>

    <description>How many prescriptions did you lose today? If you didn't call on the nurse practitioners and physician
    assistants in your territory, you may have lost as many as 21. Your smartest competitors know exactly how to
    connect &amp;amp;ndash; do you?</description>

    <dc:date>2007-08-01T04:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/292007/442574/underwriters_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

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  rdf:about="http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/Practice-makes-perfect/ArticleStandard/Article/detail/442567?ref=25">

    <title>Practice makes perfect</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/Practice-makes-perfect/ArticleStandard/Article/detail/442567?ref=25</link>

    <description>More than half of all office-based physicians work in group practices with three or more physicians.
    Groups of 11 or more physicians make up about 1.2 percent of all practices, and 9.8 percent of all U.S.
    office-based patient visits occur in these larger practices. This according to data from the 2003-2004 National
    Ambulatory Medical Care Survey (NAMCS), conducted by the National Center for Health Statistics. And this data
    reflects physicians only. Group practices typically include a variety of other healthcare professionals, such as
    nurse practitioners (NPs) and physician assistants (PAs).</description>

    <dc:date>2007-08-01T04:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/292007/442567/practicemakesperfect_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

    <EMSArticle:heroImageUrl>
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    <EMSArticle:flashImageUrl>
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  rdf:about="http://pharmrep.findpharma.com/pharmrep/CE-Cardiovascular-disease-and-cancer-in-women/ArticleStandard/Article/detail/442639?ref=25">

    <title>CE: Cardiovascular disease and cancer in women</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/CE-Cardiovascular-disease-and-cancer-in-women/ArticleStandard/Article/detail/442639?ref=25</link>

    <description>August 2008 CE</description>

    <dc:date>2007-08-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/292007/442639null</EMSArticle:flashImageUrl>

    <EMSArticle:contentFormat>PDF</EMSArticle:contentFormat>
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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Career+Development/After-hours/ArticleStandard/Article/detail/442572?ref=25">

    <title>After hours</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Career+Development/After-hours/ArticleStandard/Article/detail/442572?ref=25</link>

    <description>Many physicians I've known have had extremely interesting hobbies or second careers ... or hobbies
    that have evolved into second careers. Some of these people derive such a consistent degree of success and
    satisfaction from their avocations that they even decide to pursue them full-time.</description>

    <dc:date>2007-08-01T04:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/292007/442572/afterhours_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

    <EMSArticle:flashImageUrl>
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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/Twos-company/ArticleStandard/Article/detail/437475?ref=25">

    <title>Two's company</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/Twos-company/ArticleStandard/Article/detail/437475?ref=25</link>

    <description>Whether your company calls it co-marketing, co-promoting or co-positioning, its success relies on your
    coordination, collaboration and cooperation.</description>

    <dc:date>2007-07-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/Diversity-university/ArticleStandard/Article/detail/437479?ref=25">

    <title>Diversity &amp;#34;university&amp;#34;</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/Diversity-university/ArticleStandard/Article/detail/437479?ref=25</link>

    <description>Differences in cultural values between patients and treatment providers can result in
    dissatisfaction.</description>

    <dc:date>2007-07-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/262007/437479null</EMSArticle:flashImageUrl>

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  rdf:about="http://pharmrep.findpharma.com/pharmrep/CE-Common-issues-in-womens-health/ArticleStandard/Article/detail/442636?ref=25">

    <title>CE: Common issues in women's health</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/CE-Common-issues-in-womens-health/ArticleStandard/Article/detail/442636?ref=25</link>

    <description>July 2007 CE</description>

    <dc:date>2007-07-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/292007/442636null</EMSArticle:flashImageUrl>

    <EMSArticle:contentFormat>PDF</EMSArticle:contentFormat>
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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Sales+Management/Rah-rah/ArticleStandard/Article/detail/437480?ref=25">

    <title>Rah-rah</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Sales+Management/Rah-rah/ArticleStandard/Article/detail/437480?ref=25</link>

    <description>Jeffrey Immelt's recent commencement speech at the University of Notre Dame reminded us why these
    orations can be so compelling &amp;amp;ndash; as with all the best speeches, it was filled with a little bit of
    humor, a lot of promise and a wealth of wisdom. Mr. Immelt focused on leadership. There were three pearls he hoped
    to pass along: passion, purpose and teamwork. Though none of these pearls was surprising, the simplicity of his
    underlying message &amp;amp;ndash; that people want and need effective leaders &amp;amp;ndash; speaks to a basic
    truth. Good leaders create a culture in which people are motivated to achieve.</description>

    <dc:date>2007-07-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/MD-spotlight/ArticleStandard/Article/detail/437476?ref=25">

    <title>MD spotlight</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/MD-spotlight/ArticleStandard/Article/detail/437476?ref=25</link>

    <description>The second article in the MD Spotlight series will profile the specialty of urology. The goal is to
    provide you with greater insight into the field and help you identify ways to relate and communicate at a more
    sophisticated level. Expanding your knowledge and understanding of your customers ultimately will help you build
    stronger business relationships. Use this tool to aid you during business planning, call-strategy formulation and
    physician interaction.</description>

    <dc:date>2007-07-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/262007/437476null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Career+Development/Bridging-the-gap/ArticleStandard/Article/detail/437478?ref=25">

    <title>Bridging the gap</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Career+Development/Bridging-the-gap/ArticleStandard/Article/detail/437478?ref=25</link>

    <description>Did you know that we currently are experiencing greater generational diversity in the workplace than
    ever before? This holds true for many industries, including pharmaceuticals. The more than 13,500 pharma reps
    (according to the Princeton Review) are composed of people in three primary age demographics &amp;amp;ndash; Baby
    Boomers, Generation X and Generation Y.</description>

    <dc:date>2007-07-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/262007/437478null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/Access-report/ArticleStandard/Article/detail/437474?ref=25">

    <title>Access report</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/Access-report/ArticleStandard/Article/detail/437474?ref=25</link>

    <description>Large sales forces, short calls and increasing competition for physicians' time remain key issues for
    the selling environment in 2007. Each year Health Strategies Group assesses the state of the pharmaceutical selling
    environment.</description>

    <dc:date>2007-07-01T04:00:00Z</dc:date>

    <EMSArticle:heroImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/262007/437474/main_main.jpg</EMSArticle:heroImageUrl>

    <EMSArticle:flashImageUrl>
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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Sales+Training/The-passenger/ArticleStandard/Article/detail/437477?ref=25">

    <title>The passenger</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Sales+Training/The-passenger/ArticleStandard/Article/detail/437477?ref=25</link>

    <description>So you're going to have a passenger. Now what?</description>

    <dc:date>2007-07-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/262007/437477null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/Diversity-university/ArticleStandard/Article/detail/429170?ref=25">

    <title>Diversity &amp;#34;university&amp;#34;</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/Diversity-university/ArticleStandard/Article/detail/429170?ref=25</link>

    <description>The culturally competent physician is aware of these issues and is more likely to explain to patients
    how various philosophies can be used in tandem to offer the best chance for effective treatment.</description>

    <dc:date>2007-06-01T04:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/212007/429170/diversity_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

    <EMSArticle:flashImageUrl>
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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Selling+to+Hospitals/Hospital-selling/ArticleStandard/Article/detail/429198?ref=25">

    <title>Hospital selling</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Selling+to+Hospitals/Hospital-selling/ArticleStandard/Article/detail/429198?ref=25</link>

    <description>In a typical U.S. Hospital, pharmaceuticals consume between 25 and 30 percent of the supply budget,
    and pharmacy costs have increased by an average of eight percent annually over the past several years. One of the
    nation's largest hospital-management organizations, with nearly 60 facilities in 12 states, spends nearly half a
    billion dollars each year on pharmaceuticals.</description>

    <dc:date>2007-06-01T04:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/212007/429198/hospital_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

    <EMSArticle:heroImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/212007/429198/main_main.jpg</EMSArticle:heroImageUrl>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/212007/429198null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Sales+Management/Happiness-made-easy/ArticleStandard/Article/detail/429195?ref=25">

    <title>Happiness made easy</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Sales+Management/Happiness-made-easy/ArticleStandard/Article/detail/429195?ref=25</link>

    <description>Simply put, the competitive corporate work environment is demanding! High performance expectations,
    quick adaptation to change and putting in whatever time is needed to create success are standard issue these days.
    Are you feeling the stress of these pressures and others? Are you struggling to find the right mix of work time,
    recharge time and relationship time? In this article, we will explore issues related to work-life harmony (WLH) and
    provide some useful suggestions to help you optimize your approach to this crucial leadership
    behavior.</description>

    <dc:date>2007-06-01T04:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/212007/429195/happiness_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

    <EMSArticle:flashImageUrl>
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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/CE-Multidisciplinary-pain-management/ArticleStandard/Article/detail/436924?ref=25">

    <title>CE: Multidisciplinary pain management</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/CE-Multidisciplinary-pain-management/ArticleStandard/Article/detail/436924?ref=25</link>

    <description>June 2007 CE</description>

    <dc:date>2007-06-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/252007/436924null</EMSArticle:flashImageUrl>

    <EMSArticle:contentFormat>PDF</EMSArticle:contentFormat>
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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Career+Development/Schools-out/ArticleStandard/Article/detail/429166?ref=25">

    <title>School's out</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Career+Development/Schools-out/ArticleStandard/Article/detail/429166?ref=25</link>

    <description>I'm getting an M.B.A. to better myself and gain knowledge,&amp;#34; said Julia Chong, a high-achieving
    sales consultant for Novartis. &amp;#34;It's not just for advancement.&amp;#34; Chong is one of the reps in the
    pharma industry who believe that pursuing an advanced degree may be a key tool to help her advance up the career
    ladder. &amp;#34;I want to be the best manager and leader I can. Not knowing what the industry is going to look
    like in 20 to 30 years, I think it's a good idea to have one.&amp;#34;</description>

    <dc:date>2007-06-01T04:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/212007/429166/school_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

    <EMSArticle:heroImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/212007/429166/main_main.jpg</EMSArticle:heroImageUrl>

    <EMSArticle:flashImageUrl>
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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/Whats-next/ArticleStandard/Article/detail/429168?ref=25">

    <title>What's next</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/Whats-next/ArticleStandard/Article/detail/429168?ref=25</link>

    <description>Training often plays the role of interpreter between marketing and sales and has the responsibility to
    enable representatives to increase impact within regulatory guidelines.</description>

    <dc:date>2007-06-01T04:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/212007/429168/what_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/Order-up/ArticleStandard/Article/detail/429167?ref=25">

    <title>Order up</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/Order-up/ArticleStandard/Article/detail/429167?ref=25</link>

    <description>An emerging industry of pharma-centric, Web-based lunch providers has recently sprung up, all of which
    exist to take the headache and hassle out of trying to find and arrange for an office lunch.</description>

    <dc:date>2007-06-01T04:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/212007/429167/order_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

    <EMSArticle:flashImageUrl>
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