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    <description>Following the World Health Organization's declaration last week of an influenza pandemic, vaccine
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    <description>Feds claim results of study comparing car crash deaths and children on ADHD drugs were not paramount
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    <description>Abbott Medical Optics said it has decided to halt future production of its newest ophthalmic
    viscosurgical device, 3% sodium hyaluronate (Healon D), citing concerns about the company's ability to ensure a
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    <dc:date>2009-06-15T04:00:00Z</dc:date>

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    <description>The Russian government wants the drug maker to discount its current pricing by 15%, but GSK is balking
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    <description>The Word Health Organization just bumped the H1N1 influenza to pandemic alert phase 6 (the highest
    alert level), making it the first worldwide pandemic in 41 years.</description>

    <dc:date>2009-06-11T04:00:00Z</dc:date>

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    <title>GSK Teams with Shenzhen Neptunus for Chinese Vaccines</title>

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    <description>GlaxoSmithKline is expanding its influenza vaccine efforts through a joint R&amp;amp;amp;D alliance
    with Shenzhen Neptunus. The goal: to tap the world&amp;amp;rsquo;s biggest market and attempt to deliver flu shots
    to more than a billion people.</description>

    <dc:date>2009-06-10T04:00:00Z</dc:date>

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    <title>Patients Abandon Prescriptions at Pharmacy</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Featured+News/Patients-Abandon-Prescriptions-at-Pharmacy/ArticleStandard/Article/detail/600925?ref=25</link>

    <description>A report from Wolters Kluwer Health has found that in 2008 use of brand-name drugs went down while use
    of generics soared, representing 60 percent of all prescriptions filled in the United States. The rate of
    prescription abandonments also went up &amp;amp;mdash; and the higher the co-pay, the greater the likelihood of
    abandonment.</description>

    <dc:date>2009-06-01T04:00:00Z</dc:date>

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  rdf:about="http://pharmrep.findpharma.com/pharmrep/Featured+News/WHO-GSK-Provide-Update-on-Pandemic-Flu-Production/ArticleStandard/Article/detail/600038?ref=25">

    <title>WHO, GSK Provide Update on Pandemic Flu Production</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Featured+News/WHO-GSK-Provide-Update-on-Pandemic-Flu-Production/ArticleStandard/Article/detail/600038?ref=25</link>

    <description>The World Health Organization's Ad Hoc Policy Advisory Working Group on Influenza A (H1N1) Vaccines
    issued an update on May 18, 2009, on the production status of seasonal and A (H1NI) vaccines.</description>

    <dc:date>2009-05-21T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://pharmrep.findpharma.com/pharmrep/Manufacturing/FDA-Requests-Largest-Ever-Budget-Increase/ArticleStandard/Article/detail/599116?ref=25">

    <title>FDA Requests Largest-Ever Budget Increase</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Manufacturing/FDA-Requests-Largest-Ever-Budget-Increase/ArticleStandard/Article/detail/599116?ref=25</link>

    <description>On May 7, 2009, as part of the President's fiscal year (FY) 2010 budget, the US Food and Drug
    Administration requested a budget of $3.2 billion, which is 19% more than the agency's current
    budget.</description>

    <dc:date>2009-05-14T04:00:00Z</dc:date>

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  rdf:about="http://pharmrep.findpharma.com/pharmrep/Strategy/Why-All-the-Bad-Buzz/ArticleStandard/Article/detail/600997?ref=25">

    <title>Why All the Bad Buzz?</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Strategy/Why-All-the-Bad-Buzz/ArticleStandard/Article/detail/600997?ref=25</link>

    <description>European docs have always been down on pharma&amp;amp;mdash;but now the US is catching on. Perhaps
    pharma has oversold the &amp;#34;service model.&amp;#34;</description>

    <dc:date>2009-05-01T04:00:00Z</dc:date>

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  rdf:about="http://pharmrep.findpharma.com/pharmrep/Deals/Pfizer-and-Glaxo-Join-Forces-in-HIV-Venture/ArticleStandard/Article/detail/594959?ref=25">

    <title>Pfizer and Glaxo Join Forces in HIV Venture</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Deals/Pfizer-and-Glaxo-Join-Forces-in-HIV-Venture/ArticleStandard/Article/detail/594959?ref=25</link>

    <description>The two pharma giants announced plans to form a new specialty company focused on HIV drug development.
    The new, independent firm will have a total of 11 drugs on the market, with another six on the horizon, securing
    its place as a powerhouse in the HIV market.</description>

    <dc:date>2009-04-22T04:00:00Z</dc:date>

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  rdf:about="http://pharmrep.findpharma.com/pharmrep/Deals/GSK-Grabs-Derma-Firm-for-29-Billion/ArticleStandard/Article/detail/594960?ref=25">

    <title>GSK Grabs Derma Firm for $2.9 Billion</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Deals/GSK-Grabs-Derma-Firm-for-29-Billion/ArticleStandard/Article/detail/594960?ref=25</link>

    <description>Stiefel Labs is under new management. The dermatology company was purchased by GSK in an effort to
    bolster its existing skincare line.</description>

    <dc:date>2009-04-22T04:00:00Z</dc:date>

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  rdf:about="http://pharmrep.findpharma.com/pharmrep/News+Analysis/US-Pharma-Market-To-Decline-in-2009/ArticleStandard/Article/detail/594958?ref=25">

    <title>US Pharma Market To Decline in 2009</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/News+Analysis/US-Pharma-Market-To-Decline-in-2009/ArticleStandard/Article/detail/594958?ref=25</link>

    <description>IMS has revised its 2009, forecast and the outlook isn't pretty for the United States, which looks to
    drop 1 to 2 percent in the coming year.</description>

    <dc:date>2009-04-22T04:00:00Z</dc:date>

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  rdf:about="http://pharmrep.findpharma.com/pharmrep/Strategy/JampJ-Eliminates-900-Sales-Positions/ArticleStandard/Article/detail/593497?ref=25">

    <title>J&amp;amp;amp;J Eliminates 900 Sales Positions</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Strategy/JampJ-Eliminates-900-Sales-Positions/ArticleStandard/Article/detail/593497?ref=25</link>

    <description>In an effort to realign its sales division to reflect the current pharma
    environment&amp;amp;mdash;smaller, faster, better&amp;amp;mdash;Johnson &amp;amp;amp; Johnson is trimming its sales
    force.</description>

    <dc:date>2009-04-15T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://pharmrep.findpharma.com/pharmrep/News/Prasugrel-launched-in-the-UK/ArticleStandard/Article/detail/593257?ref=25">

    <title>Prasugrel launched in the UK</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/News/Prasugrel-launched-in-the-UK/ArticleStandard/Article/detail/593257?ref=25</link>

    <description>The European Commission granted marketing authorisation for Efient for the prevention of
    atherothrombotic events in patients with acute coronary syndrome undergoing percutaneous coronary
    intervention</description>

    <dc:date>2009-04-08T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://pharmrep.findpharma.com/pharmrep/News/Human-rights-accreditation-for-Pfizer/ArticleStandard/Article/detail/593256?ref=25">

    <title>Human rights accreditation for Pfizer</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/News/Human-rights-accreditation-for-Pfizer/ArticleStandard/Article/detail/593256?ref=25</link>

    <description>Pfizer has become the first pharmaceutical company to be accredited by the Association for the
    Accreditation of Human Research Protection Programs</description>

    <dc:date>2009-04-06T04:00:00Z</dc:date>

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  rdf:about="http://pharmrep.findpharma.com/pharmrep/News/Google-to-invest-in-biotech/ArticleStandard/Article/detail/591469?ref=25">

    <title>Google to invest in biotech</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/News/Google-to-invest-in-biotech/ArticleStandard/Article/detail/591469?ref=25</link>

    <description>Google is creating a venture capital arm that will invest in biotech among other firms</description>

    <dc:date>2009-04-02T04:00:00Z</dc:date>

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  rdf:about="http://pharmrep.findpharma.com/pharmrep/Strategy/Shire-Joins-with-GSK-to-Promote-ADHD-Drug/ArticleStandard/Article/detail/591468?ref=25">

    <title>Shire Joins with GSK to Promote ADHD Drug</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Strategy/Shire-Joins-with-GSK-to-Promote-ADHD-Drug/ArticleStandard/Article/detail/591468?ref=25</link>

    <description>Now that Vyvanse, Shire's innovative ADD drug, has been approved for adults, the company needs help to
    quickly roll out a complex message to neurologists. Its solution: a partnership that takes advantage of GSK's CNS
    muscle.</description>

    <dc:date>2009-04-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://pharmrep.findpharma.com/pharmrep/News+Analysis/FDA-Demands-Pharma-Firms-Pull-Unapproved-Drugs/ArticleStandard/Article/detail/591466?ref=25">

    <title>FDA Demands Pharma Firms Pull Unapproved Drugs</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/News+Analysis/FDA-Demands-Pharma-Firms-Pull-Unapproved-Drugs/ArticleStandard/Article/detail/591466?ref=25</link>

    <description>The Feds are on the warpath, cracking down on pharmaceutical companies that manufacture and market
    unapproved prescription narcotics.</description>

    <dc:date>2009-04-01T04:00:00Z</dc:date>

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  rdf:about="http://pharmrep.findpharma.com/pharmrep/Strategy/Prescription-Abandonment-Numbers-on-the-Rise/ArticleStandard/Article/detail/591465?ref=25">

    <title>Prescription Abandonment Numbers on the Rise</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Strategy/Prescription-Abandonment-Numbers-on-the-Rise/ArticleStandard/Article/detail/591465?ref=25</link>

    <description>Compliance woes and stingy insurance providers are walloping the pharmaceutical industry. But now
    another nuisance is rearing its ugly head, as a high number of patients are ignoring their doctor's orders and
    dropping their prescriptions on purpose.</description>

    <dc:date>2009-04-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://pharmrep.findpharma.com/pharmrep/News/Lilly-not-interested-in-mega-mergers/ArticleStandard/Article/detail/590145?ref=25">

    <title>Lilly not interested in mega-mergers</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/News/Lilly-not-interested-in-mega-mergers/ArticleStandard/Article/detail/590145?ref=25</link>

    <description>Eli Lilly CEO, John Lechleiter, rules out a merger with Bristol-Myers Squibb and criticised
    mega-mergers</description>

    <dc:date>2009-03-30T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://pharmrep.findpharma.com/pharmrep/FDA/Watson-recalls-some-Propafenone-tablets/ArticleStandard/Article/detail/590146?ref=25">

    <title>Watson recalls some Propafenone tablets</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/FDA/Watson-recalls-some-Propafenone-tablets/ArticleStandard/Article/detail/590146?ref=25</link>

    <description>Watson Pharmaceuticals, Inc. is voluntarily recalling one lot of Propafenone HCL 225 mg tablets sold
    in 100 count bottles in the United States.</description>

    <dc:date>2009-03-26T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://pharmrep.findpharma.com/pharmrep/News+Analysis/Lillys-ZyprexaProzac-Combo-Approved-for-Depression/ArticleStandard/Article/detail/589531?ref=25">

    <title>Lilly's Zyprexa/Prozac Combo Approved for Depression</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/News+Analysis/Lillys-ZyprexaProzac-Combo-Approved-for-Depression/ArticleStandard/Article/detail/589531?ref=25</link>

    <description>After repeated requests for additional study information, the wait has paid off: Lilly was approved to
    sell its bipolar drug Symbyax for treatment-resistant depression.</description>

    <dc:date>2009-03-25T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://pharmrep.findpharma.com/pharmrep/News+Analysis/Drug-Sales-See-Minimal-Climb-in-2008/ArticleStandard/Article/detail/589530?ref=25">

    <title>Drug Sales See Minimal Climb in 2008</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/News+Analysis/Drug-Sales-See-Minimal-Climb-in-2008/ArticleStandard/Article/detail/589530?ref=25</link>

    <description>Farewell to double-digit growth. Between patent expirations and a sagging economy, sales of
    prescription drugs grew only 1.3 percent last year.</description>

    <dc:date>2009-03-25T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://pharmrep.findpharma.com/pharmrep/News/Merck-to-invest-in-start-up-biotech/ArticleStandard/Article/detail/589096?ref=25">

    <title>Merck to invest in start-up biotech</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/News/Merck-to-invest-in-start-up-biotech/ArticleStandard/Article/detail/589096?ref=25</link>

    <description>Merck Serono has set aside $55 million for a new venture fund that will invest in start-up biotech
    companies.</description>

    <dc:date>2009-03-24T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://pharmrep.findpharma.com/pharmrep/Featured+News/This-week-in-layoffs/ArticleStandard/Article/detail/588451?ref=25">

    <title>This week in layoffs</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Featured+News/This-week-in-layoffs/ArticleStandard/Article/detail/588451?ref=25</link>

    <description>More layoffs have been announced, ranging from 57 at Cytos to 1500 at Roche</description>

    <dc:date>2009-03-20T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/122009/588451null</EMSArticle:flashImageUrl>

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  rdf:about="http://pharmrep.findpharma.com/pharmrep/Featured+News/Massachusetts-Passes-New-Sales-and-Marketing-Rules/ArticleStandard/Article/detail/588413?ref=25">

    <title>Massachusetts Passes New Sales and Marketing Rules</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Featured+News/Massachusetts-Passes-New-Sales-and-Marketing-Rules/ArticleStandard/Article/detail/588413?ref=25</link>

    <description>The state of Massachusetts has released rules requiring pharmaceutical companies to disclose marketing
    spending on physicians and other prescribers</description>

    <dc:date>2009-03-20T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://pharmrep.findpharma.com/pharmrep/Featured+News/Pharma-Media-Spend-Falls-184-Percent/ArticleStandard/Article/detail/588409?ref=25">

    <title>Pharma Media Spend Falls 18.4 Percent</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Featured+News/Pharma-Media-Spend-Falls-184-Percent/ArticleStandard/Article/detail/588409?ref=25</link>

    <description>Pharmaceutical marketing spending dropped nearly 20% for 2008</description>

    <dc:date>2009-03-20T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/122009/588409null</EMSArticle:flashImageUrl>

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  rdf:about="http://pharmrep.findpharma.com/pharmrep/Featured+News/Fixing-Pfizers-Rep/ArticleStandard/Article/detail/588415?ref=25">

    <title>Fixing Pfizer's Rep: An Interview with Kathryn Metcalfe</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Featured+News/Fixing-Pfizers-Rep/ArticleStandard/Article/detail/588415?ref=25</link>

    <description>Pharm Exec sits down with Kathryn Metcalfe, Pfizer's new vice president of corporate reputation and
    policy communications to discuss the new position, the perception of pharma among laypeople, and what needs to be
    done to boost public opinion of the drug industry.</description>

    <dc:date>2009-03-18T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://pharmrep.findpharma.com/pharmrep/Featured+News/Court-nixes-preemption/ArticleStandard/Article/detail/586740?ref=25">

    <title>Court nixes preemption</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Featured+News/Court-nixes-preemption/ArticleStandard/Article/detail/586740?ref=25</link>

    <description>The Supreme Court rules that FDA approval does not insulate pharmaceutical companies from lawsuits
    related to drugs.</description>

    <dc:date>2009-03-12T04:00:00Z</dc:date>

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  rdf:about="http://pharmrep.findpharma.com/pharmrep/Featured+News/Rep-access-continues-to-decline/ArticleStandard/Article/detail/586743?ref=25">

    <title>Rep access continues to decline</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Featured+News/Rep-access-continues-to-decline/ArticleStandard/Article/detail/586743?ref=25</link>

    <description>According to research from SK&amp;amp;amp;A Associates, the number of doctors requiring appointments
    or refusing to see pharmaceutical sales reps continues to rise</description>

    <dc:date>2009-03-12T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://pharmrep.findpharma.com/pharmrep/Finance/Pharmas-merger-and-acquisitions-frenzy/ArticleStandard/Article/detail/586748?ref=25">

    <title>Pharma's merger and acquisitions frenzy</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Finance/Pharmas-merger-and-acquisitions-frenzy/ArticleStandard/Article/detail/586748?ref=25</link>

    <description>Merck's effort to take over Schering-Plough and Roche's bid for Genetech are just the latest deals to
    sweep up pharma</description>

    <dc:date>2009-03-10T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/112009/586748null</EMSArticle:flashImageUrl>

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  rdf:about="http://pharmrep.findpharma.com/pharmrep/Featured+News/Hicks-named-CMR-Institute-CEO/ArticleStandard/Article/detail/586744?ref=25">

    <title>Hicks named CMR Institute CEO</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Featured+News/Hicks-named-CMR-Institute-CEO/ArticleStandard/Article/detail/586744?ref=25</link>

    <description>CMR Institute, a non-profit healthcare education organization recently named Cherie Hicks as its new
    president and CEO, replacing James Dutton.</description>

    <dc:date>2009-03-10T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  rdf:about="http://pharmrep.findpharma.com/pharmrep/Career+Development/Industry-basicsCurrent-trends-and-issues/ArticleStandard/Article/detail/588136?ref=25">

    <title>Industry basics:Current trends and issues</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Career+Development/Industry-basicsCurrent-trends-and-issues/ArticleStandard/Article/detail/588136?ref=25</link>

    <description>Industry basics:Current trends and issues</description>

    <dc:date>2009-03-01T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/122009/588136null</EMSArticle:flashImageUrl>

    <EMSArticle:contentFormat>PDF</EMSArticle:contentFormat>
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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Featured+News/EMEA-recommends-marketing-suspension-of-Mercks-Rap/ArticleStandard/Article/detail/582939?ref=25">

    <title>EMEA recommends marketing suspension of Merck's Raptiva</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Featured+News/EMEA-recommends-marketing-suspension-of-Mercks-Rap/ArticleStandard/Article/detail/582939?ref=25</link>

    <description>The European Medicines Agency (EMEA) has recommended that marketing authorisation for Merck KGaA's
    psoriasis drug Raptiva be suspended.</description>

    <dc:date>2009-02-24T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/092009/582939null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Featured+News/Sanofi-Aventis-and-AZ-Launch-YouTube-Sites/ArticleStandard/Article/detail/582936?ref=25">

    <title>Sanofi-Aventis and AZ Launch YouTube Sites</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Featured+News/Sanofi-Aventis-and-AZ-Launch-YouTube-Sites/ArticleStandard/Article/detail/582936?ref=25</link>

    <description>Pharma companies are increasingly looking to social media platforms to get their message
    out</description>

    <dc:date>2009-02-24T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/092009/582936null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Featured+News/Physicians-Continue-to-Limit-Face-Time-with-Reps/ArticleStandard/Article/detail/582934?ref=25">

    <title>Physicians Continue to Limit Face Time with Reps</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Featured+News/Physicians-Continue-to-Limit-Face-Time-with-Reps/ArticleStandard/Article/detail/582934?ref=25</link>

    <description>Many doctors either deny access to pharmaceutical sales reps or require appointments in advance
    according to research from Sk&amp;amp;amp;A</description>

    <dc:date>2009-02-24T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/092009/582934null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/pharm-rep-2009-media-kit/ArticleStandard/Article/detail/579023?ref=25">

    <title>pharm rep 2009 media kit</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/pharm-rep-2009-media-kit/ArticleStandard/Article/detail/579023?ref=25</link>

    <description>2009 Pharm Rep media kit</description>

    <dc:date>2009-02-03T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/062009/579023null</EMSArticle:flashImageUrl>

    <EMSArticle:contentFormat>PDF</EMSArticle:contentFormat>
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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/June-2008-Sworn-Statement/ArticleStandard/Article/detail/579027?ref=25">

    <title>June 2008 Sworn Statement</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/June-2008-Sworn-Statement/ArticleStandard/Article/detail/579027?ref=25</link>

    <description>June 2008 Sworn Statement</description>

    <dc:date>2009-02-03T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/062009/579027null</EMSArticle:flashImageUrl>

    <EMSArticle:contentFormat>PDF</EMSArticle:contentFormat>
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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Career+Development/Industry-basicsRampD-and-marketing/ArticleStandard/Article/detail/588138?ref=25">

    <title>Industry basics:R&amp;amp;amp;D and marketing</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Career+Development/Industry-basicsRampD-and-marketing/ArticleStandard/Article/detail/588138?ref=25</link>

    <description>Industry basics:R&amp;amp;amp;D and marketing</description>

    <dc:date>2009-02-01T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/122009/588138null</EMSArticle:flashImageUrl>

    <EMSArticle:contentFormat>PDF</EMSArticle:contentFormat>
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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Career+Development/InVentiv-Approaches/ArticleStandard/Article/detail/581095?ref=25">

    <title>InVentiv Approaches</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Career+Development/InVentiv-Approaches/ArticleStandard/Article/detail/581095?ref=25</link>

    <description>Welcome to Success Stories, which explores what makes the industry's top-performing representatives so
    amazingly successful. Each month we will talk with someone who works closely with sales representatives, such as
    managers, trainers, managed care specialists, medical science liaisons and even doctors, to get their unique
    perspective on what habits, traits and competencies propel a rep to the top of his or her company.</description>

    <dc:date>2009-01-01T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/072009/581095null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Career+Development/Regulatory-Basics/ArticleStandard/Article/detail/581137?ref=25">

    <title>Regulatory Basics</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Career+Development/Regulatory-Basics/ArticleStandard/Article/detail/581137?ref=25</link>

    <description>Regulatory Basics</description>

    <dc:date>2009-01-01T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/072009/581137null</EMSArticle:flashImageUrl>

    <EMSArticle:contentFormat>PDF</EMSArticle:contentFormat>
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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Career+Development/Panic-or-Perform/ArticleStandard/Article/detail/581091?ref=25">

    <title>Panic or Perform</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Career+Development/Panic-or-Perform/ArticleStandard/Article/detail/581091?ref=25</link>

    <description>You receive a voice-mail message from senior leadership, which contains the same thing you've heard
    from your manager for months: &amp;#34;Stay focused! Don't worry about things you can't control. You are our most
    important resource. We are the right size to compete in today's market.&amp;#34; Before you hang up or listen
    halfheartedly in disbelief, what should you do? Trust is tenuous in trying times. Should you believe them? Should
    you stay, update your resume just in case, or immediately look for another job?</description>

    <dc:date>2009-01-01T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/072009/581091null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Career+Development/Diabetes-management-programs/ArticleStandard/Article/detail/583009?ref=25">

    <title>Diabetes management programs</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Career+Development/Diabetes-management-programs/ArticleStandard/Article/detail/583009?ref=25</link>

    <description>Diabetes management programs</description>

    <dc:date>2008-12-01T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/092009/583009null</EMSArticle:flashImageUrl>

    <EMSArticle:contentFormat>PDF</EMSArticle:contentFormat>
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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Career+Development/Moving-on-Up/ArticleStandard/Article/detail/581098?ref=25">

    <title>Moving on Up</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Career+Development/Moving-on-Up/ArticleStandard/Article/detail/581098?ref=25</link>

    <description>You got the job in home office! You may want to celebrate and relax after an interview process that
    felt like the &amp;#34;presidential primaries,&amp;#34; but the campaign isn't over; in fact, it's just begun. The
    difference is that the President of the United States gets four years to prove himself while many companies provide
    only a (real or perceived) 90-day probationary period.</description>

    <dc:date>2008-12-01T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/072009/581098null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Career+Development/Diabetes-management-guidelines/ArticleStandard/Article/detail/582027?ref=25">

    <title>Diabetes management guidelines</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Career+Development/Diabetes-management-guidelines/ArticleStandard/Article/detail/582027?ref=25</link>

    <description>Diabetes management guidelines</description>

    <dc:date>2008-11-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/082009/582027null</EMSArticle:flashImageUrl>

    <EMSArticle:contentFormat>PDF</EMSArticle:contentFormat>
  </item>

  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/Do-sunshine-laws-add-transparency-or-just-red-tape/ArticleStandard/Article/detail/566369?ref=25">

    <title>Do sunshine laws add transparency or just red tape?</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/Do-sunshine-laws-add-transparency-or-just-red-tape/ArticleStandard/Article/detail/566369?ref=25</link>

    <description>It's not that pharmaceutical reps are paranoid, it's just that everybody is out to get them.
    Undoubtedly that's the way it seems to many reps today. And it should hardly be a surprise. Pharma companies, big
    and small, are announcing layoffs on a weekly basis it seems. Furthermore, the Pharmaceutical Research and
    Manufacturers of America (PhRMA) recently issued a new code of conduct that sharply curtails some of reps' most
    successful sales strategies.</description>

    <dc:date>2008-11-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/462008/566369null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Career+Development/Overview-of-diabetes/ArticleStandard/Article/detail/560492?ref=25">

    <title>Overview of diabetes</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Career+Development/Overview-of-diabetes/ArticleStandard/Article/detail/560492?ref=25</link>

    <description>Overview of diabetes</description>

    <dc:date>2008-10-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/432008/560492null</EMSArticle:flashImageUrl>

    <EMSArticle:contentFormat>PDF</EMSArticle:contentFormat>
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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/Crunching-the-numbers/ArticleStandard/Article/detail/560163?ref=25">

    <title>Crunching the numbers</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/Crunching-the-numbers/ArticleStandard/Article/detail/560163?ref=25</link>

    <description>Ferreting out new opportunities can help you to prepare to beat the odds with a positive
    message</description>

    <dc:date>2008-10-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/432008/560163null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/Trimming-the-fat/ArticleStandard/Article/detail/560167?ref=25">

    <title>Trimming the fat</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/Trimming-the-fat/ArticleStandard/Article/detail/560167?ref=25</link>

    <description>An issue that virtually all physicians face on a daily basis is the problems caused by the excess
    weight/obesity of many patients. If we could somehow conquer this epidemic and also convince people to stop using
    tobacco, we would dramatically increase life expectancy, save an enormous amount of money and give us doctors some
    well-deserved free time!</description>

    <dc:date>2008-10-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/432008/560167null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Sales+Management/Going-for-the-gold/ArticleStandard/Article/detail/560164?ref=25">

    <title>Going for the gold</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Sales+Management/Going-for-the-gold/ArticleStandard/Article/detail/560164?ref=25</link>

    <description>Just the mention of a national meeting evokes strong responses from many sales professionals. Some are
    eager for a break in the routine. Others look forward to the chance to reenergize and network. Many pharmaceutical
    reps, however, would much rather be out in the field than in a meeting room all day, the continental breakfast
    notwithstanding. Ultimately, whether you look forward to them or try to find a way out, national meetings are
    valuable venues to prepare for performance and competition in the field.</description>

    <dc:date>2008-10-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/432008/560164null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/Power-Connections/ArticleStandard/Article/detail/560165?ref=25">

    <title>Power Connections</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/Power-Connections/ArticleStandard/Article/detail/560165?ref=25</link>

    <description>Some people have it. Others don't. A handful of charismatic reps simply know how to charm the
    apathetic, convert the resistant and quickly develop the relationships needed to succeed in the pharmaceutical
    industry. In other words, these reps have an ability to establish rapport.</description>

    <dc:date>2008-10-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/432008/560165null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Career+Development/Become-the-product-manager-of-brand-you/ArticleStandard/Article/detail/560161?ref=25">

    <title>Become the product manager of brand you</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Career+Development/Become-the-product-manager-of-brand-you/ArticleStandard/Article/detail/560161?ref=25</link>

    <description>It's all about you. How you present yourself can have a tremendous impact on the goals you attain. And
    whether those goals involve increased job security, a promotion or a new job, that presentation can be the
    difference between success and failure. Just like with the medications you are detailing, success will depend in
    large measure on the marketing effort behind it. Welcome to Brand &amp;#34;You.&amp;#34;</description>

    <dc:date>2008-10-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/432008/560161null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Sales+Management/On-time-about-time/ArticleStandard/Article/detail/560162?ref=25">

    <title>On time, about time</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Sales+Management/On-time-about-time/ArticleStandard/Article/detail/560162?ref=25</link>

    <description>The time you spend in the waiting room can be an opportunity to build relationships</description>

    <dc:date>2008-10-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/432008/560162null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Sales+Management/Learning-at-a-distance/ArticleStandard/Article/detail/560166?ref=25">

    <title>Learning at a distance</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Sales+Management/Learning-at-a-distance/ArticleStandard/Article/detail/560166?ref=25</link>

    <description>There is a growing wave of interest in electronic resources for the healthcare industry, according to
    two recent studies. And, while European doctors are more likely to look online, American physicians are catching up
    fast.</description>

    <dc:date>2008-10-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/432008/560166null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Sales+Management/When-the-district-is-operational/ArticleStandard/Article/detail/545082?ref=25">

    <title>When the district is operational</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Sales+Management/When-the-district-is-operational/ArticleStandard/Article/detail/545082?ref=25</link>

    <description>Craig was a top district leader with a team of 10 representatives. The least experienced rep now had
    two years, and the other nine had anywhere from five to 20 years experience. Craig was feeling fortunate that he
    had such a well-established and accomplished team. Five of the reps won the President's Award for top sales
    performance last year, and two were top contenders for corporate promotions. Craig was always looking to develop
    others as leaders and won his share of accolades, but he did not want to rest on his laurels.</description>

    <dc:date>2008-09-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/352008/545082null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Sales+Management/Code-Talking/ArticleStandard/Article/detail/545080?ref=25">

    <title>Code Talking</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Sales+Management/Code-Talking/ArticleStandard/Article/detail/545080?ref=25</link>

    <description>Since its release in July, a growing number of pharma companies have pledged adherence to the PhRMA
    Code, but what does it really mean for you?</description>

    <dc:date>2008-09-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/352008/545080/codetalking_flash.jpg</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/What-No-pens/ArticleStandard/Article/detail/545084?ref=25">

    <title>What? No pens</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/What-No-pens/ArticleStandard/Article/detail/545084?ref=25</link>

    <description>A few years ago, PhRMA decided to &amp;#34;self-police&amp;#34; and did away with all the social
    and/or ticketed events that pharmaceutical reps used to take doctors to. Gone were the ballgames, concerts, golf
    outings, Broadway shows, wine tastings, circuses, and yes, even complimentary car washes.</description>

    <dc:date>2008-09-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/352008/545084null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Clinical+Selling/Key-to-the-oncology-ward/ArticleStandard/Article/detail/545083?ref=25">

    <title>Key to the oncology ward</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Clinical+Selling/Key-to-the-oncology-ward/ArticleStandard/Article/detail/545083?ref=25</link>

    <description>Global sales of oncology products are expected to grow at a compounded annual rate of 12% to 15% by
    2012, reaching nearly $80 billion. This growth rate for cancer drugs is nearly double the projected overall growth
    rate for all pharmaceuticals (about 6.5% in 2007).</description>

    <dc:date>2008-09-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/352008/545083null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Sales+Management/Words-to-the-wise/ArticleStandard/Article/detail/545081?ref=25">

    <title>Words to the wise</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Sales+Management/Words-to-the-wise/ArticleStandard/Article/detail/545081?ref=25</link>

    <description>Here's a riddle: What is a manager's most basic tool, there at the tip of the fingers, and yet one of
    the greatest things he or she can ever use?</description>

    <dc:date>2008-09-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/352008/545081null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Disease-Management-strategies/ArticleStandard/Article/detail/545110?ref=25">

    <title>Disease Management strategies</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Disease-Management-strategies/ArticleStandard/Article/detail/545110?ref=25</link>

    <description>Disease Management strategies</description>

    <dc:date>2008-09-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/352008/545110null</EMSArticle:flashImageUrl>

    <EMSArticle:contentFormat>PDF</EMSArticle:contentFormat>
  </item>

  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Key-issues-in-disease-management/ArticleStandard/Article/detail/545111?ref=25">

    <title>Key issues in disease management</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Key-issues-in-disease-management/ArticleStandard/Article/detail/545111?ref=25</link>

    <description>Key issues in disease management</description>

    <dc:date>2008-08-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/352008/545111null</EMSArticle:flashImageUrl>

    <EMSArticle:contentFormat>PDF</EMSArticle:contentFormat>
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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Career+Development/Getting-there/ArticleStandard/Article/detail/544737?ref=25">

    <title>Getting there</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Career+Development/Getting-there/ArticleStandard/Article/detail/544737?ref=25</link>

    <description>Whether you want to hold on tight to your dream job or take the first severance package that comes
    your way, now is the ideal time to evaluate your career objectives.</description>

    <dc:date>2008-08-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/352008/544737/gettingthere_flash.jpg</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Career+Development/MD-spotlight-The-neurologist/ArticleStandard/Article/detail/544739?ref=25">

    <title>MD spotlight: The neurologist</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Career+Development/MD-spotlight-The-neurologist/ArticleStandard/Article/detail/544739?ref=25</link>

    <description>This is the sixth article focusing on important medical specialties. Each article offers insight into
    the types of practice settings for the physicians, their training, residency requirements, and the defining
    features of the specialty. This series aims to help sales reps to expand their knowledge and understanding of their
    customers in order to build stronger business relationships. Use this tool during business planning, call strategy
    and physician interaction.</description>

    <dc:date>2008-08-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/352008/544739null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Career+Development/Turning-over-a-new-leaf/ArticleStandard/Article/detail/544738?ref=25">

    <title>Turning over a new leaf</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Career+Development/Turning-over-a-new-leaf/ArticleStandard/Article/detail/544738?ref=25</link>

    <description>Seven steps to reinventing yourself as a success</description>

    <dc:date>2008-08-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/352008/544738/newleaf_flash.jpg</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/In-the-zone/ArticleStandard/Article/detail/545079?ref=25">

    <title>In the zone</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/In-the-zone/ArticleStandard/Article/detail/545079?ref=25</link>

    <description>Physicians are a heterogeneous group with widely varying interests and aspirations. Many also have
    ancillary careers, which sometimes become full-time pursuits. Bradford Frank, MD, is one such doctor turned
    entrepreneur. He created thedoctorzone.com as a resource devoted to the needs and interests of other physician
    entrepreneurs.</description>

    <dc:date>2008-08-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/352008/545079null</EMSArticle:flashImageUrl>

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  rdf:about="http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/Hey-nobodys-perfect/ArticleStandard/Article/detail/543030?ref=25">

    <title>Hey, nobody's perfect</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/Hey-nobodys-perfect/ArticleStandard/Article/detail/543030?ref=25</link>

    <description>Last month's column reviewed studies that examined physician errors, and how and why they are (or are
    not) reported. This month, I'll further examine patients' attitudes and feelings on this topic, as well as what
    pharmaceutical representatives can do to help improve this situation.</description>

    <dc:date>2008-07-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/342008/543030null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Career+Development/Ties-that-bind/ArticleStandard/Article/detail/543028?ref=25">

    <title>Ties that bind</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Career+Development/Ties-that-bind/ArticleStandard/Article/detail/543028?ref=25</link>

    <description>If you've been at all awake in recent months, you've read about all the recent layoffs in the
    pharmaceutical industry. Perhaps you've even been part of one or more of the many mergers in recent years, with all
    the uncertainty that accompanies those disruptions. The fact is: There is simply no more career certainty in pharma
    (or corporate America in general).</description>

    <dc:date>2008-07-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/342008/543028null</EMSArticle:flashImageUrl>

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  rdf:about="http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/2008-Access-report/ArticleStandard/Article/detail/543026?ref=25">

    <title>2008 Access report</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/2008-Access-report/ArticleStandard/Article/detail/543026?ref=25</link>

    <description>Is the door opening or closing for sales reps? See the latest data</description>

    <dc:date>2008-07-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/342008/543026/accessreport_flash.jpg</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Sales+Management/Focus-dont-flip/ArticleStandard/Article/detail/543027?ref=25">

    <title>Focus, don't flip</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Sales+Management/Focus-dont-flip/ArticleStandard/Article/detail/543027?ref=25</link>

    <description>When you know where the data in the promotional pieces come from, you can launch into a conversation
    that goes beyond the glossy graphs</description>

    <dc:date>2008-07-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/342008/543027null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Elements-of-disease-management/ArticleStandard/Article/detail/553313?ref=25">

    <title>Elements of disease management</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Elements-of-disease-management/ArticleStandard/Article/detail/553313?ref=25</link>

    <description>disease management</description>

    <dc:date>2008-07-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/392008/553313null</EMSArticle:flashImageUrl>

    <EMSArticle:contentFormat>PDF</EMSArticle:contentFormat>
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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/Size-and-structure-matter/ArticleStandard/Article/detail/543029?ref=25">

    <title>Size (and structure) matter</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/Size-and-structure-matter/ArticleStandard/Article/detail/543029?ref=25</link>

    <description>Pharma is redesigning and retraining its sales teams, and turning more toward technology to take the
    guesswork out of call planning and targeting</description>

    <dc:date>2008-07-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/342008/543029null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Career+Development/Catch-a-tiger-by-the-tail/ArticleStandard/Article/detail/518234?ref=25">

    <title>Catch a tiger by the tail</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Career+Development/Catch-a-tiger-by-the-tail/ArticleStandard/Article/detail/518234?ref=25</link>

    <description>Is the time right for you to jump into specialty sales?</description>

    <dc:date>2008-06-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/212008/518234/tiger_flash.jpg</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Career+Development/Hey-nobodys-perfect/ArticleStandard/Article/detail/518237?ref=25">

    <title>Hey, nobody's perfect</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Career+Development/Hey-nobodys-perfect/ArticleStandard/Article/detail/518237?ref=25</link>

    <description>Physicians, like other human beings, sometimes make mistakes. Purely based on the number of decisions
    they need to make, doctors actually make more mistakes than most people.</description>

    <dc:date>2008-06-01T04:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/212008/518237/what_can_go_wrong_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/212008/518237null</EMSArticle:flashImageUrl>

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  rdf:about="http://pharmrep.findpharma.com/pharmrep/Sales+Management/Sometimes-you-need-a-little-finesse/ArticleStandard/Article/detail/518235?ref=25">

    <title>Sometimes you need a little finesse</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Sales+Management/Sometimes-you-need-a-little-finesse/ArticleStandard/Article/detail/518235?ref=25</link>

    <description>Of all the problems I've observed, the most common, and the simplest to correct, is the lack of clear
    expectations</description>

    <dc:date>2008-06-01T04:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/212008/518235/sometimes_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/212008/518235null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Psychiatric-disorders-and-their-treatment-Selected/ArticleStandard/Article/detail/518275?ref=25">

    <title>Psychiatric disorders and their treatment: Selected psychiatric disorders</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Psychiatric-disorders-and-their-treatment-Selected/ArticleStandard/Article/detail/518275?ref=25</link>

    <description>This final article in a three-part series discusses various factors that influence treatment
    decisions. It then describes several categories of psychiatric disorders, including anxiety disorders, mood
    disorders, psychotic disorders, organic mental disorders and impulse control disorders. Finally, examples of each
    disorder are discussed.</description>

    <dc:date>2008-06-01T04:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/212008/518275/p_d_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/212008/518275null</EMSArticle:flashImageUrl>

    <EMSArticle:contentFormat>PDF</EMSArticle:contentFormat>
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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/Giving-thanks/ArticleStandard/Article/detail/518236?ref=25">

    <title>Giving thanks</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/Giving-thanks/ArticleStandard/Article/detail/518236?ref=25</link>

    <description>In addition to superior pharmaceutical products, the success of a pharmaceutical representative is
    based on his or her ability to communicate. Essentially, this success is part and parcel of your skills at
    imparting your knowledge and information to your customers, i.e., your physicians.</description>

    <dc:date>2008-06-01T04:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/212008/518236/giving_thanks_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/212008/518236null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Career+Development/Age-matters-dude/ArticleStandard/Article/detail/518233?ref=25">

    <title>Age matters, dude!</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Career+Development/Age-matters-dude/ArticleStandard/Article/detail/518233?ref=25</link>

    <description>You will encounter four generations routinely. Each is distinct. And each belongs to a kind of 'club'
    with a 'secret handshake'</description>

    <dc:date>2008-06-01T04:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/212008/518233/age_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/212008/518233null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/MD-Spotlight/ArticleStandard/Article/detail/511791?ref=25">

    <title>MD Spotlight</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/MD-Spotlight/ArticleStandard/Article/detail/511791?ref=25</link>

    <description>Welcome to the fifth article in the MD Spotlight Series, in which the specialty of psychiatry is
    highlighted and related resources are featured. You will gain greater insight into the field of psychiatry and
    identify new ways to relate and communicate at a more sophisticated level with this customer type. Use this tool to
    aid you during business planning, call strategy and physician interaction.</description>

    <dc:date>2008-05-01T04:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/172008/511791/MD_spotlight_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/172008/511791null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Career+Development/What-can-go-wrong-/ArticleStandard/Article/detail/511792?ref=25">

    <title>What can go wrong ...</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Career+Development/What-can-go-wrong-/ArticleStandard/Article/detail/511792?ref=25</link>

    <description>In addition to the misspelling of medications, which can lead to patients getting the wrong drugs,
    there are many things that can go wrong when it comes to prescriptions: among them, the misinterpretation of
    instructions, theft and forgery. It almost seems sometimes that writing a prescription can actually have more
    negative than positive consequences for the patient. How can we better accentuate the positive?</description>

    <dc:date>2008-05-01T04:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/172008/511792/what_can_go_wrong_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/172008/511792null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/Young-minds/ArticleStandard/Article/detail/511790?ref=25">

    <title>Young minds</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/Young-minds/ArticleStandard/Article/detail/511790?ref=25</link>

    <description>If you have ever owned a dog, you know that it is easier to train them when they are puppies. This is
    not to say that old dogs can't learn new tricks, but it is far better if they learn how to behave when they are
    young. Plus, that good behavior will likely carry over into their older years.</description>

    <dc:date>2008-05-01T04:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/172008/511790/young_minds_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/172008/511790null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Career+Development/Making-the-grade/ArticleStandard/Article/detail/511788?ref=25">

    <title>Making the grade</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Career+Development/Making-the-grade/ArticleStandard/Article/detail/511788?ref=25</link>

    <description>If you've been through managed care training, you've probably had it up to here with the endless list
    of acronyms and abbreviations you need to contend with ? but here's one more that's slowly working it's way into
    the sales professional's lexicon: P4P.</description>

    <dc:date>2008-05-01T04:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/172008/511788/making_the_grade_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/172008/511788null</EMSArticle:flashImageUrl>

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  rdf:about="http://pharmrep.findpharma.com/pharmrep/Psychiatric-disorders-and-their-treatment-Pharmaco/ArticleStandard/Article/detail/511822?ref=25">

    <title>Psychiatric disorders and their treatment: Pharmacology of psychiatric disorders</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Psychiatric-disorders-and-their-treatment-Pharmaco/ArticleStandard/Article/detail/511822?ref=25</link>

    <description>This second article in a three-part series presents an overview of the nervous system and the actions
    of various neurotransmitters. It then discusses pharmacology related to psychiatric disorders, focusing on
    anxiolytics, hypnotics, beta-adrenergic blockers, antidepressants, antipsychotics, mood stabilizers,
    psychostimulants, and drugs used for alcohol and nicotine dependence.</description>

    <dc:date>2008-05-01T04:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/172008/511822/p_d_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/172008/511822null</EMSArticle:flashImageUrl>

    <EMSArticle:contentFormat>PDF</EMSArticle:contentFormat>
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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/Right-this-way/ArticleStandard/Article/detail/511789?ref=25">

    <title>Right this way</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/Right-this-way/ArticleStandard/Article/detail/511789?ref=25</link>

    <description>Do you ever get frustrated when you can't get in to see a particular physician? And on the rare
    occasions when you do get in to see him, does it feel like he never listens to what you're saying? You're dying to
    increase your sales with this high-prescriber, but nothing you do seems to make any difference. It's enough to make
    you wish you could hire someone else to do your job for you!</description>

    <dc:date>2008-05-01T04:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/172008/511789/right_this_way_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/172008/511789null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Sales+Training/Required-participation/ArticleStandard/Article/detail/504745?ref=25">

    <title>Required participation</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Sales+Training/Required-participation/ArticleStandard/Article/detail/504745?ref=25</link>

    <description>New pharmaceutical sales representatives usually look forward to training with a mix of anticipation
    and anxiety &amp;amp;ndash; it's exciting to begin a new journey. It's fun to meet new people. And it probably
    means that you're done with home study manuals and online tests. At the same time, it's natural to worry about not
    performing well at training.</description>

    <dc:date>2008-04-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/132008/504745null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Career+Development/The-final-countdown/ArticleStandard/Article/detail/504748?ref=25">

    <title>The final countdown</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Career+Development/The-final-countdown/ArticleStandard/Article/detail/504748?ref=25</link>

    <description>If you have ever watched a rocket launch, you know the excitement and anticipation that accompanies
    that final countdown before a rocket takes off with an earth-shaking thunder into space. From countdown to liftoff,
    all eyes are on the rocket, and all imaginations are focused on its journey and potential.</description>

    <dc:date>2008-04-01T04:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/132008/504748/final_countdown_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

    <EMSArticle:flashImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/132008/504748null</EMSArticle:flashImageUrl>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Career+Development/Follow-the-form/ArticleStandard/Article/detail/504750?ref=25">

    <title>Follow the form?</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Career+Development/Follow-the-form/ArticleStandard/Article/detail/504750?ref=25</link>

    <description>The symbol Rx is an abbreviation for &amp;#34;recipe,&amp;#34; the Latin for &amp;#34;take
    thou.&amp;#34; It is estimated that 3 billion prescriptions were written in the United States in 2002, a number
    that increases every year.</description>

    <dc:date>2008-04-01T04:00:00Z</dc:date>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Sales+Training/The-new-world/ArticleStandard/Article/detail/504743?ref=25">

    <title>The new world</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Sales+Training/The-new-world/ArticleStandard/Article/detail/504743?ref=25</link>

    <description>In my experience, your product doesn't work as well as your competitor for my patient
    population.&amp;#34;</description>

    <dc:date>2008-04-01T04:00:00Z</dc:date>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/Modified-behavior/ArticleStandard/Article/detail/504747?ref=25">

    <title>Modified behavior</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/Modified-behavior/ArticleStandard/Article/detail/504747?ref=25</link>

    <description>Does the following experience sound familiar?</description>

    <dc:date>2008-04-01T04:00:00Z</dc:date>

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  rdf:about="http://pharmrep.findpharma.com/pharmrep/Sales+Training/Bridge-building-101/ArticleStandard/Article/detail/504744?ref=25">

    <title>Bridge building 101</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Sales+Training/Bridge-building-101/ArticleStandard/Article/detail/504744?ref=25</link>

    <description>As I am always thinking of ways to make things easier for my workshop participants and the reps I work
    with, I realized that a central theme is a wonderful way to stand out from the growing competition as you make your
    daily presentations.</description>

    <dc:date>2008-04-01T04:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Sales+Training/Never-forget/ArticleStandard/Article/detail/504746?ref=25">

    <title>Never forget</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Sales+Training/Never-forget/ArticleStandard/Article/detail/504746?ref=25</link>

    <description>Training has notoriously been a &amp;#34;pass through&amp;#34; rotation in the pharmaceutical
    industry, and one that provides the opportunity for the trainer to learn many new competencies in facilitation
    skills, basics of instructional design, platform-presentation skills and learning the ins-and-outs of the corporate
    culture they are working in.</description>

    <dc:date>2008-04-01T04:00:00Z</dc:date>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Psychiatric-disorders-and-their-treatment-Introduc/ArticleStandard/Article/detail/504773?ref=25">

    <title>Psychiatric disorders and their treatment: Introduction to psychotherapy</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Psychiatric-disorders-and-their-treatment-Introduc/ArticleStandard/Article/detail/504773?ref=25</link>

    <description />

    <dc:date>2008-04-01T04:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
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  </item>

  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Community-form/ArticleStandard/Article/detail/509145?ref=25">
    <title>Community form</title>

    <link>http://pharmrep.findpharma.com/pharmrep/Community-form/ArticleStandard/Article/detail/509145?ref=25</link>

    <description>Promotions and accolades form for Community section of Pharmaceutical Representative.</description>

    <dc:date>2008-04-01T04:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Career+Development/To-stay-or-not-to-stay/ArticleStandard/Article/detail/504749?ref=25">

    <title>To stay or not to stay?</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Career+Development/To-stay-or-not-to-stay/ArticleStandard/Article/detail/504749?ref=25</link>

    <description>To stay or not to stay?&amp;#34; More than 400 years after Shakespeare, this reinterpretation of
    Hamlet's life question is surfacing again as a serious career question for those in pharmaceutical sales. From Main
    Street to Wall Street, the naysayers and &amp;#34;experts&amp;#34; use stories about negative public perception,
    increased government scrutiny and questionable product pipelines to substantiate their predictions of impending
    doom.</description>

    <dc:date>2008-04-01T04:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/Help-is-on-the-way/ArticleStandard/Article/detail/503042?ref=25">

    <title>Help is on the way</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/Help-is-on-the-way/ArticleStandard/Article/detail/503042?ref=25</link>

    <description>You go in to see one of your top doctors and he has a few clinical questions that address issues that
    are outside of your product's FDA-approved labeling.</description>

    <dc:date>2008-03-01T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Applications-of-evidence-based-medicine-EBM-and-cl/ArticleStandard/Article/detail/503122?ref=25">

    <title>Applications of evidence-based medicine: EBM and clinical interactions</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Applications-of-evidence-based-medicine-EBM-and-cl/ArticleStandard/Article/detail/503122?ref=25</link>

    <description>This final article in a three-part series discusses ways to integrate evidence-based medicine into
    discussions with clinicians. Topics include validity and relevance of clinical results, relating study results to
    clinicians? patients, study results and source materials, and integrating EBM into the sales call.</description>

    <dc:date>2008-03-01T05:00:00Z</dc:date>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Career+Development/What-if/ArticleStandard/Article/detail/503044?ref=25">

    <title>What if?</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Career+Development/What-if/ArticleStandard/Article/detail/503044?ref=25</link>

    <description>Behind the counter&amp;#34; (BTC) is a category of medications that would not be prescribed but would
    be distributed by pharmacists only after they inform consumers of the risks and benefits of each particular
    medication. These drugs literally would be kept behind the counter. Now that the FDA is considering adding this
    category, many entities have been registering their often-still-evolving opinions on this controversial
    topic.</description>

    <dc:date>2008-03-01T05:00:00Z</dc:date>

    <EMSArticle:flashImageUrl>
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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/Made-to-order/ArticleStandard/Article/detail/503043?ref=25">

    <title>Made to order</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/Made-to-order/ArticleStandard/Article/detail/503043?ref=25</link>

    <description>Just a few short years ago, bringing in a lunch for a doctor was, well, something of a production. You
    had to find a restaurant that could meet your needs, place an order well in advance and make sure it was on time
    &amp;amp;ndash; not to mention pay for it, keep track of your receipts, and so on and so forth. Reps sounded a
    familiar refrain: I am not a caterer!</description>

    <dc:date>2008-03-01T05:00:00Z</dc:date>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Career+Development/Speak-up-stand-out/ArticleStandard/Article/detail/503120?ref=25">

    <title>Speak up, stand out</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Career+Development/Speak-up-stand-out/ArticleStandard/Article/detail/503120?ref=25</link>

    <description>There may be no better way to cast your influence than the tried-and-true panel discussion. Beyond a
    formal presentation &amp;amp;ndash; and even beyond a random question and answer session &amp;amp;ndash; the panel
    format brings the real life of experts to the real life of the audience. It is an opportunity for a special kind of
    intimacy that is rarely afforded.</description>

    <dc:date>2008-03-01T05:00:00Z</dc:date>

    <EMSArticle:thumbnailImageUrl>
    http://pharmrep.findpharma.com/pharmrep/data/articlestandard/pharmrep/112008/503120/thumb_thumbnail.jpg</EMSArticle:thumbnailImageUrl>

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  <item
  rdf:about="http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/Short-but-sweet/ArticleStandard/Article/detail/503041?ref=25">

    <title>Short but sweet</title>

    <link>
    http://pharmrep.findpharma.com/pharmrep/Selling+to+Physicians/Short-but-sweet/ArticleStandard/Article/detail/503041?ref=25</link>

    <description>Laura has nearly a dozen clinical studies she can use to promote her products. Most of the doctors she
    calls on expect to hear clinical evidence from her and they do. She knows the statistics, from survival curves to
    p-values. Still, there are times when she hesitates to use studies in a call. &amp;#34;When a doctor says they have
    just a minute and I can tell that is really all they have, how can I discuss the Cox proportional-hazard model in
    60 seconds? I stick to the abstract and ask for more time on the next call.&amp;#34; Not completely happy with her
    compromise, Laura was looking for solutions.</description>

    <dc:date>2008-03-01T05:00:00Z</dc:date>

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