MD spotlight - Pharmaceutical Representative
Saturday, Nov 21, 2009
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MD spotlight


Pharmaceutical Representative


In the hospital environment, the following structure is common:

  • Director of nursing – BSN, MSN
  • Unit manager – RN, BSN; 24-hour responsibility for unit
  • Case manager – RN, BSN; risk manager/infection control
  • House supervisor – RN; works offshift
  • Charge nurse – RN; oversees shift in unit
  • Clinical care – RN
  • Oral medications – LPN

In a physician-office environment, the following positions may be present

  • NP
  • PA
  • RN
  • LPN
  • CNM (OBGYN) offices

Many states are, or will be, requiring a minimum number of CEUs per year to maintain an active nursing license. Involving nurses in your detailing efforts is of critical importance to your overall success. Nurses are critical in initiating patient charts, outlining in many cases the chief complaint, history of present illness, past medical history, medications, and social and family history. Nurses, in many cases, have these patient conversations prior to the physician entering the room. Outlining the benefits of your products can aid in recommendations for your products and can make things easier during your call backs to the office.

Nursing is a rewarding and diverse occupation, which has become highly recognized and respected over the past decade. A quote by former Secretary General of the United Nations, Dag Hammarskjold, sums it up best: "Constant attention by a good nurse may be just as important as a major operation by a surgeon."


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