| How productive is your national sales meeting?
Sep 1, 2007
By:Patricia Strandboge, Jim McGuire
You're packing your bags and heading off to the airport for a week in the sunshine.
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 | What sales and marketing really think about sales aids
Mar 1, 2007
By:Patricia Strandboge, Jim McGuire
For years sales representatives have been forgoing the use of their brand's sales aids. And for years this has frustrated marketing managers. With so much research and money invested in the creation of these pieces, we wanted to find out why reps weren't incorporating aids into their messages. After all, there is plenty of evidence suggesting that we retain more information when visual aids are used. When words and pictures are combined, we are forced to use our brains more fully, thereby processing the content more deeply, which increases our understanding of the information. Essentially, the harder our brains work, the more we remember.
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What reps and managers have to say about call reporting
Dec 1, 2006
By:Patricia Strandboge, Jim McGuire
Reps and managers give both positive and negative input on the daily task of call reporting.
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 | What reps and managers have to say about team selling
Sep 1, 2006
By:Jim McGuire, Patricia Strandboge
Getting all members of the team talking and on the same page is vital to success.
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 | Getting the most out of second and third orientations
Jun 1, 2006
By:Jim McGuire, Patricia Strandboge
Getting the most out of second and third orientations.
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 | Reps and managers offer advice on improving ride-alongs
Mar 1, 2006
By:Patricia Strandboge, Jim McGuire
Reps and managers offer advice on improving ride-alongs.
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 | Dermatology is a serious specialty with a human touch
Sep 1, 2004
By:Jim McGuire, Patricia Strandboge
Dermatology is a serious specialty with a human touch.
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Navigating the path from primary care to specialty rep
Nov 1, 2003
By:Jim McGuire, Patricia Strandboge
Navigating the path from primary care to specialty rep.
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