Sally Bacchetta

Sally Bacchetta has spent the last 11 years training sales representatives to accelerate their achievement with every customer contact. She has extensive experience writing and presenting customized pharmaceutical sales training programs. You can contact her at info@sallybacchetta.com or visit her Web site at www.sallybacchetta.com.

New pharmaceutical sales representatives usually look forward to training with a mix of anticipation and anxiety – it's exciting to begin a new journey. It's fun to meet new people. And it probably means that you're done with home study manuals and online tests. At the same time, it's natural to worry about not performing well at training.

How many prescriptions did you lose today? If you didn't call on the nurse practitioners and physician assistants in your territory, you may have lost as many as 21. Your smartest competitors know exactly how to connect – do you?

If you want to change prescribing behavior on every call, you need to CREATE sales presentations that are clear, relevant, engaging, accurate, timely and enthusiastic

Improving your relationship with the pharmacist can be a prescription for success.

What the Packers can teach us about the importance of closing.

The interrelationship of motivation and performance

A district trainer is reminded why she loves her job.