Departments - Pharmaceutical Representative
Saturday, Nov 21, 2009
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Departments
The following departments appear in Pharmaceutical Representative on a regular basis.

The Community:

A section highlighting recent promotions, awards and achievements of representatives and others in the pharma sales field, submitted by our readers. Send your announcements and photos (which may or may not be published, depending on space) to Pharmaceutical Representative, 641 Lexington Ave., 8th floor, New York, NY 10022, or e-mail us at pr@advanstar.com. Photos should be 300 dpi or greater in JPEG format if sent electronically.

The Doctor's World:

A monthly column by Dr. Neil Berliner that provides an insider's view of the issues doctors encounter in their practices.

Frontline Leadership:

A monthly column on management issues by Matt Moyer and Mike Dunphy.

The Industry:

Company-related news highlights, including mergers and acquisitions, collaborations, marketing agreements, international news, and more.

Intelligence:

Brief news and trend articles on the healthcare, managed care and pharmaceutical industries.

Noteworthy:

A potpourri of health-related news briefs, as well as a selection of nonpromotional Web sites relevant to the pharmaceutical and healthcare industries.

Recently Approved:

News briefs covering recent drug approvals and new indications for approved drugs, as well as new dosages and formulations.

Research Capsules:

A monthly department summarizing the results of recently published or presented phase III and IV clinical trials, or important studies that have appeared in peer-reviewed clinical journals.

SPBT:

A quarterly update from the Society of Pharmaceutical and Biotech Trainers.

Words:

A book review featuring a business book of indirect or direct relevance to pharmaceutical salespeople, as well as a selection of motivational and enlightening quotes. To suggest a quote, e-mail us at pr@advanstar.com. Please type "Wise Words" in the subject field, and don't forget to include who said the quote.

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Survey
The more people talk about healthcare reform the less consensus there is, what do you think of current efforts to reform the system?
Healthcare reform is
Good for pharma
Bad for pharma
Doomed to failure
An idea whose time has come
Good for pharma
18%
Bad for pharma
37%
Doomed to failure
24%
An idea whose time has come
21%
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